Per Rud

Per Rud (born 21 February 1967) is a Danish football manager and executive. He currently serves as the sporting director of HB Køge.

Per Rud

Personal information
Date of birth	(1967-02-21) 21 February 1967 (age 58)
Place of birth	Kolding, Denmark
Team information
Current team	HB Køge (sporting director)
Senior career*
Years	Team	Apps	(Gls)
	Bramdrupdam GIF
	Kolding IF
Managerial career
1993–1996	Kolding IF
1996–1998	TSV Nord Harrislee 05
1999–2003	Døllefjelde-Musse
2000–2001	Denmark Women's U17
2001–2003	Denmark Women's U19
* Club domestic league appearances and goals

Managerial career

Rud played lower-level football for Bramdrupdam GIF alongside future cultural researcher and author, Torben Sangild.^[1] He then moved to Kolding IF, where he began coaching youth teams from an early age.^[1] Later on, he developed his coaching at Kjøbenhavns Boldklub (KB), before returning to Kolding IF in the position as head coach in 1993.^[1] Between 1996 and 1998, Rud managed TSV Nord Harrislee 05 in the Oberliga Schleswig-Holstein.^[2]

Rud returned to Denmark in 1999, managing Denmark Series team Døllefjelde-Musse for four years, during which he also coached the Denmark Women's U17 and U19 teams.^[3] As part of the Danish Football Association (DBU), Rud completed his A-licence.^[4]

Executive career

Herfølge

Rud began his executive career in 2004, where he became sporting director of Herfølge Boldklub.^[4] During his tenure, the club underwent several major changes, including a merger with nearby club Køge Boldklub to form HB Køge in 2009.^[5][6]

Brøndby

On 2 July 2013, Rud was presented as the new sporting director of Danish Superliga club Brøndby IF.^[7] In his first two seasons in charge, Rud presented some high-profile signings, including Khalid Boulahrouz and Teemu Pukki, and the return of several Brøndby legends in Thomas Kahlenberg, Johan Elmander and, most notably, Daniel Agger from Liverpool.^[8][9][10]

Rud was dismissed on 19 June 2015 and replaced by former manager Troels Bech after a tumultuous period, where new chairman Jan Bech Andersen had discredited several key figures in the club, including Rud, on an online chat-forum under the name of "Oscar", the case being referred to as "Oscar-gate" by the media.^[11] Head coach Thomas Frank would later also resign after revelations.^[12]

Þróttur

Rud was announced as the new sporting director of Icelandic club Þróttur on 20 October 2015.^[13] His signings included several players from the Danish Superliga, including former Esbjerg fB talent Thiago and Brøndby and Arsenal player Sebastian Svärd.^[14][15]

HB Køge

After one season with Þróttur, Rud returned to Denmark where he was appointed sporting director and chairman of his former club, HB Køge.^[16][17]

On 31 March 2021, Rud appointed former player Daniel Agger as the new head coach of HB Køge, with another former player, Lars Jacobsen, as his assistant; their first experiences with coaching.^[18] He also announced high-profile signings such as Mike Jensen and Jon Flanagan.^[19][20][21]