Persona (identity verification service)

For other uses, see Persona.

Persona Identities, Inc. is an American identity verification company headquartered in San Francisco. The company develops infrastructure for businesses to verify individuals and organizations, manage onboarding, and comply with KYC/AML requirements.^[1][2]

Persona Identities, Inc.

Company type	Private
Industry	Software
Founded	October 2018; 7 years ago (October 2018)
Founders	Rick Song Charles Yeh
Headquarters	San Francisco, California, United States
Services	Identity verification
Website	withpersona.com

History

Rick Song and Charles Yeh founded Persona in 2018, developing identity infrastructure to help businesses fight fraud.^[3]

In 2025, the social media platform Reddit selected Persona to perform age checks for United Kingdom users as part of the Online Safety Act 2023.^[4][5][6]

Products and services

Persona’s platform provides document and biometric identity verification, including proprietary selfie "liveness" checks^[7][8] and database-based verification.^[9]

Reception and privacy concerns

Persona and other third‑party age verification providers have been cited in broader debates about the privacy and security implications of online age checks. Coverage of Reddit’s UK rollout focused on short photo retention windows and the separation of user account data from verification data, while also highlighting civil liberties concerns about expanding age restrictions online.^[10]

See also

• Identity verification service
• Identity management
• Age verification system
• Regulatory technology