Peter Moore (shoe designer)

Peter Moore (February 21, 1944 – April 29, 2022^[1]) was an American designer and artist who was a creative director at Nike and Adidas from the 1970s to the late 1990s. Moore is credited as the creator of the ^[2] Air Jordan 1 silhouette^[3][4] and Nike Dunk silhouette. As a multidisciplinary designer, Moore also created logos for the sneaker brands including the Air Jordan ball-and-wings logo,^[5] the Jumpman logo, and the Adidas mountain logo.^[1]

Peter Moore
Born	February 21, 1944 Cleveland, Ohio, U.S.
Died	April 29, 2022 (2022-04-30) (aged 78) Portland, Oregon, U.S.
Education	Chouinard Art Institute
Known for	Designing the Air Jordan 1 silhouette, Nike Dunk silhouette, Air Jordan logo, Jumpman logo, and Adidas logo.
Spouse	Christina Hummel
Children	3 sons Devin, Dylan, Hagen

Early life

Moore was born on February 21, 1944, in Cleveland, Ohio, to Raymond (a career Navy, officer) and Mary (Jameson) Moore.^[1] He attended Chouinard, now California Institute of the Arts, where he studied art and then graphic design, graduating in 1969.^[6] He then moved to Portland in 1972.

Career

Moore worked as Creative Director for wood products company Georgia Pacific in 1972. He started Peter Moore Graphic Design in 1973 and began working with Nike in 1977.^[7][8] He then left Nike in 1987^[9] to start Sports Incorporated with Rob Strasser, and eventually established Adidas America in 1992.^[10] Following the unexpected death of Rob Strasser in 1993, Moore served as Adidas' chief executive officer for a short period. In 1998, Moore left Adidas to focus on printmaking^[9] only to return again as a brand consultant for Adidas in 2013.^[6] He died on April 29, 2022 in Portland, Oregon; he was 78.^[1]

Moore was also an artist, mostly printmaking and watercolor paintings focused on global politics, injustice, the environment, and calling for Peace. His annual Christmas posters always featured a dove in some form. His personal artwork is featured on the website Petermoorecreated.com.^{[citation needed]}

Popular culture

Matthew Maher portrayed Moore in the 2023 movie Air.^[11]

Moore is the subject of the book Peter Moore Sneaker Legend by Jason Coles.