Pilk

Pilk is a dirty soda made by combining Pepsi and milk. It became popular in the 2010s as part of the dirty soda trend, in which people mixed soda with syrup and dairy, and was the subject of a viral Pepsi advert in 2022.

A glass of Pilk

Pepsi advertisement

Avatar of Pepsi

Pepsi @pepsi

Milk and cookies are so last year. Rumor has it Santa prefers Pilk...a dirty soda twist that you didn’t see coming @lindsaylohan 🙌 Join the naughty list when you follow @Pepsi & share a 📸 or 🎥 of your 🥤+🥛+🍪 with #PilkandCookies #Sweepstakes and you could win holiday cash

Dec 1, 2022^[1]

Inspired by the dirty soda trend, Pepsi launched a pilk advertising campaign on December 1, 2022. It featured American actress Lindsay Lohan encouraging people to try Pilk and share their creations using the hashtag #PilkandCookies for the chance to win money. The ads went viral and inspired internet memes.^[2]

The advert appears to show one glass of pilk being made with a 1:1 ratio of milk and Pepsi, and another being a glass of Pepsi with a "heavy pour" of milk added, as if adding milk to coffee.^[3] Pepsi also promoted variant recipes such as the "Naughty & Ice" made with 1 cup of whole milk, 1 tablespoon of heavy cream, 1 tablespoon of vanilla creamer and 1 cup of Pepsi.^[4]

In 2023, Pilk and Cookies was honored with a Webby Award for Best Social Campaign.^[5] It was also shortlisted by The One Show in the Culture Driver category and awarded by the Association of National Advertisers with three Excellence honors, winning in the categories of Social Media and Significant Results (for reaching 10 billion impressions) as well as a silver place for Holiday Marketing.^[6][7]

In popular culture

A 1977 episode of Laverne & Shirley features Laverne drinking a mix of Pepsi and milk from a large bucket, remarking that it "needs more Pepsi". When she offers it to someone, they refuse, saying that "you almost killed me with that in the sixth grade".^[8]

See also

• Affogato
• Carbonated milk
• Cream soda
• Doodh soda
• Italian soda
• Fanta cake