Pisiffik

Pisiffik A/S is a chain of Greenlandic stores. The company is the largest privately owned commercial company in Greenland, and is a subsidiary jointly owned by NorgesGruppen, the Norwegian grocery wholesaling group, the Danish investment company KFI, and Greenland Venture, a state-owned investment firm.

Pisiffik A/S

Company type	Aktieselskab
Industry	Retail
Founded	2001
Headquarters	Nuuk , Greenland
Area served	Greenland
Key people	Per Steen Larsen (CEO)
Revenue	DKK 925 million
Net income	DKK 51 million
Number of employees	623–650
Subsidiaries	KK Engros
Website	pisiffik.gl

History

Pisiffik was first established in 1993 as KNI Pisiffik A/S,^[1] a subsidiary of Greenland's KNI conglomerate. Located in Greenland's larger towns, it was an experiment in running the stores without a government subsidy, while KNI Pilersuisoq continued to operate the more distant and less profitable outposts. The present Pisiffik A/S was spun off as a separate company in 2001 when Danish company Dagrofa bought Pisiffik as part of a privatization of parts of KNI.^[2] Dagrofa sold its shares to the current owners in 2015.^[3][4] In 2016, the headquarters were moved from Sisimiut to Nuuk.^[5]

Operations

Pisiffik supermarket in Sisimiut.

Pisiffik's approximately 40 stores are found in the six largest towns in Greenland: Aasiaat, Ilulissat, Maniitsoq, Nuuk, Qaqortoq, and Sisimiut.^[6]

Brands

Pisiffik-owned restaurant and grocery store in Nuuk

Pisiffik operates the following brands:

• Pisiffik - Supermarkets
• SPAR - Grocery stores
• Akiki - Discount store
• Pisattat - Consumer electronics stores
• Torrak Fashion - Clothing stores
• JYSK - Furniture stores
• Elgiganten - Consumer electronics stores
• Nota Bene - Consumer electronics store in Nuuk
• ILVA - Furniture store
• Sunset Boulevard - Fast-food restaurants
• SuKu - Home decor stores

Pisiffik also owns wholesaler KK Engros.^[7]