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Post Toasties
Breakfast cereal made by Post From Wikipedia, the free encyclopedia
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Post Toasties was an early American breakfast cereal made by Post Foods. It was named for its originator, C. W. Post, and intended as the Post version of corn flakes.[1][2]
Post Toasties were originally sold as Elijah's Manna[3] (c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name in 1908.[4][5]
In the 1930s, Post paid Walt Disney $1.5 million in the first year to design cartoon animals to illustrate its boxes of Post Toasties.[6]
As of August 2016, Post Toasties are listed as discontinued on the PostFoods web site. This includes flavors Frosted Flakes, O's, and Corn Flakes.[7]
The term "Post Toasties" was also sardonically used in Texas to refer to the approximately 1,900 employees of the Houston Post, a newspaper in Houston, Texas, who were laid off when that paper ceased publication in 1995.[8][9]
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