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Ashi Productions

Japanese animation studio From Wikipedia, the free encyclopedia

Ashi Productions
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Ashi Productions Co., Ltd (Japanese: 株式会社葦プロダクション, Hepburn: Kabushiki-gaisha Ashi Purodakushon) is a Japanese anime studio, located in Suginami, Tokyo, Japan, known for its four magical-girl anime, especially Magical Princess Minky Momo. It was established by Toshihiko Sato and other artists on December 20, 1975, as Ashi Productions. It changed its name from Ashi Productions to Production Reed Co., Ltd. (株式会社プロダクション リード) on November 1, 2007. On February 12, 2019, the company changed its name back to Ashi Productions.[1]

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As a latecomer, the company struggled to secure broadcast slots. It was forced to use the Nippon Animation banner to broadcast its first three works, Blocker Corps IV: Machine Blaster, Super Combined Magical Robot Gingaizer, and Her Majesty's Petit Ange. The four works from Josefina the Whale to Space Warrior Baldios were co-produced with Kokusai Eigasha instead of Nippon Animation, and from Sengoku Majin GoShogun onwards, the company became an independent production company.

Although they mainly produce original projects, they also produce a few original works. Since their departure from the Wiz Group, the proportion of anime based on original works has increased in the 2010s.

In November 2001, the company underwent a significant capital increase and became a subsidiary of the Bandai Group, later known as the Bandai Namco Group. At the end of 2005, the company's capital was reduced again to 10 million yen, and Bandai withdrew its capital.

On January 20, 2006, the company entered into a business partnership with Wiz, a toy planning and development company under the Bandai Namco Group, and on November 1, 2007, the company name was changed to Production Reed Co., Ltd. As a result, Sato was promoted to Representative Director and Chairman, and Takekazu Hongo was appointed Representative Director and President.

On May 20, 2009, all of Wiz's shares were transferred to Sato, and the company withdrew from the Wiz Group, as no synergy effects could be expected with Wiz, as they were focusing on the planning, development, and manufacturing of toys.

On February 12, 2019, the company name was changed again to Ashi Productions Co., Ltd.[2]

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