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Profound Lore Records

Canadian independent record label From Wikipedia, the free encyclopedia

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Profound Lore Records is a Canadian independent record label founded in May 2004. The label primarily focuses on releasing extreme metal and experimental albums. [1][2]

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It "began as the 'hobby-like venture' of a few friends but, over the past six years, the label has evolved into a one-man enterprise, shaped a distinct 'aesthetic identity' and provided owner Chris Bruni with a full-time job."[3] Notable artists who have published their work by the label include Agalloch and Bell Witch.[4][5]

The label has been described as having imbued brand loyalty to some fans.[6] The label received criticism from The A.V. Club for distributing National Socialist black metal artists.[7]

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