Promecal

Promecal, also known by the corporate name Grupo de Comunicación Promecal, S. L., is a mass media company in Spain. The company's name is short for Promotora de Medios de Castilla y León.

History and assets

The company was founded in 2000 by construction magnate Antonio Miguel Méndez Pozo [es]. Its newspapers in Castile and León include the Diario de Burgos, Diario Palentino and El Día de Valladolid [es]. In television, it owns two terrestrial digital (TDT) channels (Televisión digital terrestre en España [es]) in Navarre through its subsidy Sumando Comunicación [es] – Navarra Televisión [es] and Navarra Televisión 2 [es]. In Castile and León, it owns 50% of Castilla y León Televisión, the only TDT operator in the region; its channels are La 7 and La 8. It also owns the news agency ICAL, and operates several Onda Cero radio franchises.^[1] In 2003, it held 40% of the shares in Antena 3 in Castile and León.^[2]

In 2020, the company expanded into the region of La Rioja. It launched the newspaper El Día de La Rioja in April, and the television channel 7 La Rioja in October.^[3]

Organisation

As of 2010, Promecal's advertising was managed by a subsidy of PRISA, while Promecal's presses were used for some PRISA titles.^[1]

Promecal's internal structuring includes executive boards in each of its companies. Méndez Pozo's brothers and sons dominate executive positions.^[1][2]