Promodis

Promodis (name derived from PROcess, MOdern, DIStribution) is the first European network for distribution of agricultural machinery and spare parts.^[1] It is based in Saint-Cyr-en-Val in France.

Background

Promodis is a cooperative created by a group of FIAT dealers on 12 October 1984^[2] and owned by almost 130 independent distributors (more than 410 points of sale of which 300 self-service store), 24 in Spain (40 points of sale), 2 in Benelux (3 points of sale), 1 in Switzerland (2 points of sale), 10 in Poland (13 points of sale) and the others in France.^[3][4] In addition to their tractor products, the brand sells machinery (AVANT, MC HALE, KUHN, KRONE, MX, etc.) and spare parts and consumables in the self-service store. As in the car industry, the brand also proposes quick troubleshooting service (windows, air conditioning, sprayer control, hydraulic hose repair, etc.).^[5][6]

The network employs 3,400^[7][8] people on which 2,100 mechanics.^[7] The total turnover of the company and its subsidiaries (Agriest, Centradis, Dimagro, etc.) was 332 M€ in 2013.^[9]

The group and the points of sale of its members represent an annual turnover of almost 2 billions € in 2013.^[10]

History

In 1984, several FIAT dealers decided to create a wholesale cooperative to improve their purchase prices.

In 2000, PROMODIS, via its wholesaler CENTRADIS,^[11] acquired the wholesaler and manufacturer of agricultural spare parts AGRIEST in the Haute-Saône of Eastern France.^[12][13]

In 2006, the network already had 115 members in France, Spain, and Luxembourg, for a total of 300 "points of sale" employing 1,900 people, for "an economic weight of 915 million euros". The network was also developed in Poland in 2004.^[13]

In 2007, the network was composed of "132 members of which 107 in France, 21 in Spain and a presence in Belgium, Lithuania and Poland".^[14]

In 2009, the network had 410 points of sale in France with 2,000 employees and a turnover of about 1 billion euros. The company also expanded to Spain, Poland, Luxembourg, Switzerland and Lithuania.^[15]

The corporation has launched an operation in May 2012 to reorganize and modernize its points of sale^[2][16] in addition to the presentation of the new internet site.^[17]