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Proximo Spirits
American alcoholic beverages company From Wikipedia, the free encyclopedia
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Proximo Spirits, Inc., is an American multinational alcoholic beverage company, with its headquarters in Jersey City, New Jersey. It is a major distributor of tequila and other spirits, it is best known for Jose Cuervo, the world's largest-selling tequila brand.[1]
Proximo owns over a dozen spirits brands, including Jose Cuervo, 1800 Tequila, Three Olives Vodka, Kraken Black Spiced Rum and Boodles British Gin, as well as craft spirits such as Hangar 1 Vodka and Stranahan's Colorado Whiskey.[2]
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History
Proximo Spirits was founded in 2007 by the Beckmann family, who also owned and operated Jose Cuervo.[2] In a deal announced in March 2013, Proximo took over the Jose Cuervo distribution rights from Diageo on July 1, 2013. The deal also give Proximo Spirits control over Old Bushmills Distillery.[1][3] London-based Proximo Spirits UK was launched in July 2013.[4] Both Proximo and Cuervo are controlled by the Beckmann family,[3] descendants of Jose María Guadalupe de Cuervo.[5]
As of 2013, Proximo distributes approximately 6 million total cases per year.[6]
Proximo announced the release of TINCUP whiskey, a partnership with Stranahan's Colorado Whiskey founder Jess Graber, in 2014.[7]
In 2021, Proximo bought a majority stake in Proper No. Twelve Irish whiskey, in a deal worth up to $600 million.[8] Proximo acquired Spanish distribution firm Icon Spirits in October 2023, ending its joint venture with Maison Villevert.[9] In 2025, Proximo announced that Mauricio Vegara would now manage the US and Canada region for the company.[10]
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Brands
Tequila
- Jose Cuervo (all varieties, 35-40% abv)
- 1800 Tequila (all varieties, 35-50% abv)
- Gran Centenario (premium small batch 100% blue agave tequila, 38% abv)
- Maestro Dobel Tequila (a clear 100% blue agave blend of extra añejo, añejo and reposado tequilas, 40% abv)
- Zarco (in silver and gold varieties, 40% abv)
Vodka
- Three Olives Vodka (available unflavored and in a wide range of flavors, 35-40% abv)
- Hangar 1 Vodka (grape-based, fruit-infused vodka from California, 40% abv)
Rum
- Kraken Black Spiced Rum (Caribbean rum, 47% abv)
- Lola Belle Cherry Rum (Caribbean rum infused with maraschino cherries, 40% abv)
- Ron Matusalem Rum (Cuban rum produced in the Dominican Republic using the Solera aging process, 40% abv)
Whiskey
American Whiskey
- Black Dirt Distillery, Orange County New York
- Stranahan's Colorado Whiskey (the first legal whiskey distilled in Colorado, 47% abv)[11]
- Tincup American Whiskey (whiskey made with a blend of corn, rye and malt, 42% abv)[12]
- Old Camp Whiskey (Created by country duo Florida Georgia Line - Peach Pecan Whiskey, 35% abv)
- Wolf Moon Bourbon Whiskey (Created by country stars Jason Aldean and Florida Georgia Line - Straight Bourbon Whiskey made with a blend of corn, rye, and barley malt, 40% abv)
- Virginia Black Whiskey
Canadian Whisky
- Pendleton Canadian Whisky
Irish Whiskey
- Bushmills Irish Whiskey
- The Sexton Single Malt Irish Whiskey
- Proper No. Twelve (Irish whiskey partially owned by Conor McGregor 40% abv) [13]
Gin
- Boodles British Gin (London dry gin, 45.2% abv)
Liqueur
- Agavero (tequila liqueur made with 100% blue agave blended with various flavors, 32% abv)
Margaritas
- Jose Cuervo margarita mixes (all varieties, 0%-12.7% abv)
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Marketing
Proximo signed marketing agreements with the Los Angeles Lakers in 2009 and the New York Knicks in 2010, to promote 1800 Tequila at their respective stadiums.[14] Proximo's ad campaigns have featured actor Kiefer Sutherland for Jose Cuervo;[15] actor Ray Liotta, actor Michael Imperioli and rapper Rick Ross for 1800 Tequila;[14][16][17] actor Clive Owen and rapper Lil' Kim for Three Olives Vodka;[18][19] and musician Perry Farrell for Maestro Dobel Tequila.[20]
Awards
- 2023: American Whiskey Masters, Gold Medal - Single Malt - Super Premium[21]
References
External links
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