Prudential BSN Takaful

This article is about the takaful company part-owned by Prudential plc. For the insurance company part-owned by Prudential Financial, see Gibraltar BSN.

Prudential BSN Takaful Berhad (PruBSN) is a Malaysian takaful company. It was founded in 2006 and is a joint venture between Bank Simpanan Nasional and Prudential plc, who have 51 and 49 percent stakes respectively.^[2] The company is a provider of both family and general takaful.

Prudential BSN Takaful Berhad

Company type	Private limited company
Industry	Takaful
Founded	2006; 19 years ago (2006)
Headquarters	Tingkat 13, Menara Prudential Persiaran TRX Barat, 55188 Tun Razak Exchange Kuala Lumpur , Malaysia
Key people	Rossana Annizah Ahmad Rashid (Non-Independent Non-Executive Director/Chairman) Solmaz Altin (Executive Director) Ezamshah Ismail (Independent Director) Wan Saifulrizal Wan Ismail (CEO)
Products	Family takaful General takaful
Revenue	RM1,088 million (2014)[1]
Net income	RM00,10 million (2014)[1]
Total assets	RM1,739 million (2014)[1]
Total equity	RM0,193 million (2014)[1]
Parent	Bank Simpanan Nasional (51%) Prudential plc (49%)
Website	www.prubsn.com.my

For six successive years since 2011, PruBSN has been the Number 1 Family Takaful Operator and in 2016, our company achieved New Business Production of RM446 million with a 32.5% market share as confirmed by the industry rating agency, Insurance Services Malaysia.^[3] In 2015, it won various awards including 'Best Takaful Institution' by The Asset.^[4]

PruBSN has an agency force of more than 16,000 and partners with Standard Chartered Saadiq, Affin Islamic Bank and Lembaga Pembiayaan Perumahan Sektor Awam (previously known as Bahagian Pinjaman Perumahan, BPP) to distribute their products.^[5] In 2013, it began advancing the use of mobile point-of-sales to sell products instantly through debit or credit cards.^[6][7] As of April 2015, more than 50 percent of sales were conducted on the mobile platform.^[7]