Puffa Puffa Rice

Puffa Puffa Rice was a brand of breakfast cereal produced by the Kellogg Company. Somewhere between Puffed Wheat and Rice Krispies, the product was a form of puffed rice with a sweet, smooth texture and flavoured with brown sugar syrup. Puffa Puffa Rice was introduced in 1967 marketed with a Hawaiian theme and the product shown arriving on a surfboard.^[1] In 1972 the box was re-designed to feature a toy steam locomotive.^[2] In 1973 it changed again to feature popular puppet character Sooty waving a magician's wand over the cereal.^[3] In the US Puffa Puffa Rice was abruptly phased out during 1975.

Puffa Puffa Rice figures prominently in Alan Ayckbourn's play Table Manners, which is part of his Norman Conquests.