Pure Dance

Pure Dance is a British online radio station specialising in dance music.

History

Originally active in the early 2000s, Pure Dance broadcast on satellite television and online via Windows Media Audio, RealPlayer, and mp3PRO streams. Typical music included trance, hardcore, house, and club music. Presenters included Warren Street,^[1] Dan Wood,^[2] Matt Forest,^[3] Ryan Morrison, Ben & Nixxi, Stu Allan,^[4][5] Billy 'Daniel' Bunter,^[6] Slipmatt, Lisa Lashes, Agnelli & Nelson, and Warp Brothers.^[7]

The station relaunched in mid-2024 and now broadcasts 24/7 online and via smart speakers, with plans to expand to small-scale DAB across the UK in 2025.^[8]

Closure

In November 2005, Pure Dance was put up for sale by its owners.^[9] It was reported at the time that the station had "a regular audience of nearly one million listeners every month, primarily in the 16–30 year old age group".^[10]

The station began falling silent for long periods in January 2006,^[11] with its website and web streams going offline. It was removed from the Sky EPG in early 2006 after over two weeks of silence.

Relaunch

In April 2024, a Mixcloud page was created featuring archived specialist shows from the original Pure Dance broadcasts.^[12]

The station officially relaunched later that year with a new online stream and updated programming. It is operated by Pure Dance (Radio) Limited and is licensed by Ofcom under a Digital Sound Programme (DSP) licence.^[13]