Top Qs
Timeline
Chat
Perspective
Purple Clover
From Wikipedia, the free encyclopedia
Remove ads
Purple Clover is an English language news and lifestyle online magazine aimed at an audience 50 years and older. It was owned and launched by Whalerock Industries in 2013.[1] In September 2018, RockYou Media acquired Purple Clover from Whalerock Industries. The deal also included Mom.me, another digital property developed by Whalerock. The financial details of the sale were not disclosed, according to Variety.[2]
 | This article needs to be updated. The reason given is: way out of date - sold to new owner in 2018, who sold to another owner thereafter, who dumped the name and purpose, now redirects to littlethings.com/. (September 2023) |
The Purple Clover website now redirects to LittleThings.com - bought by RockYou Media at the same time as the Purple Clover acquisition
Remove ads
Background
Purple Clover was launched in July 2013. It was owned and launched by Whalerock Industries, formerly BermanBraun. The site featured content tailored to the interests of people aged 50 and above, especially younger Baby Boomers and older members of Generation X. The sites aim was to provide content that is more fun, inspirational, and edgy than is usually pitched at this demographic.[1][3][4]
Purple Clover described itself as being for people who are "...still cool, still curious, and still crazy after all these years."[5]
Remove ads
Format
A feature of Purple Clover is "What's Goin' On," a short take on current news and popular stories, published throughout the day. Major content is divided into these sections: Relationships, Entertainment, Lifestyle, Health, Work, Money, and Life Reimagined.[6]
Purple Clover seeks active engagement with readers on its Facebook page, which is now approaching 8 million fans.[7][8]
References
External links
Wikiwand - on
Seamless Wikipedia browsing. On steroids.
Remove ads