Qualitative Market Research

For the market research technique, see Qualitative marketing research.

Qualitative Market Research: An International Journal is a peer-reviewed academic journal that publishes academic research on qualitative research methods and its applications in market research, marketing, and consumption. It is published by Emerald and the editor-in-chief is Fiona Spotswood (University of Bristol). The journal was established in 1998.

Qualitative Market Research

Discipline	Marketing
Language	English
Edited by	Fiona Spotswood
Publication details
History	1998–present
Publisher	Emerald Publishing
Open access	Hybrid
Impact factor	1.6 (2023)
Standard abbreviations ISO 4 (alt) · Bluebook (alt) NLM (alt) · MathSciNet (alt )
ISO 4	Qual. Mark. Res.
Indexing CODEN (alt) · JSTOR (alt) · LCCN (alt) MIAR · NLM (alt) · Scopus · W&L
ISSN	1352-2752 (print) 1352-2752 (web)
Links
Journal homepage Online archive

Abstracting and indexing

The journal is abstracted and indexed in Scopus^[1] and the Social Sciences Citation Index.^[2] According to the Journal Citation Reports, its 2023 impact factor is 1.6.^[3]