Rastah

Rastah (Urdu: راستہ, lit. 'path') is a Pakistani streetwear label established in 2018 by cousins Zain Ahmad, Ismail Ahmad and Adnan Ahmad. The brand combines elements of Western attire with traditional Eastern culture and art.^[1]

Rastah

Company type	Private
Industry	Fashion
Founded	Pakistan (2018; 7 years ago (2018))
Founders	Zain Ahmad Ismail Ahmad Adnan Ahmad
Headquarters	Lahore , Pakistan
Products	Clothing
Website	pk.rastah.co

History and background

Rastah was founded in 2018 in Lahore, Pakistan. The founders originally planned to sell Pakistani hand-woven fabrics under the Rastah brand, but instead turned to creating clothing that incorporated Pakistani culture into streetwear. They have used traditional Pakistani techniques for the creation of some of their clothes, including using Pakistani hand looms and wood block printing. The brand's creative director, Zain Ahmad has described the city of Lahore as inspiring the designs found in their clothing.^[1][2] Ismail Ahmad came from the marketing background, while Adnan Ahmad from the business and finance.^[3] Aslam Mirza serves as an artisan.^[2][4]

In 2022, Zain Ahmad was featured on Forbes 30 under 30 Asia list for his co-founding of Rastah.^[5] In 2022, Rastah became the first Pakistani brand to be featured at London Fashion Week.^[6]

The brand has been worn by international celerities as well,^[7] including rapper French Montana, singers Zayn Malik and Justin Bieber, actors Timothée Chalamet, Diljit Dosanjh, Iman Vellani (in an episode of Ms. Marvel^[8]) Barry Keoghan, Anil Kapoor, and Riz Ahmed, filmmaker Karan Johar,^[9] and wrestler Seth Rollins.^[10]