Ray Li

Ray Li (Chinese: 瑞丽; pinyin: Ruìlí) is a monthly fashion magazine published in Beijing, China, with regional offices in Guangzhou and Shanghai, catering to affluent urban women in their twenties and thirties. The magazine is the Chinese version of the Japanese magazine with the same name.^[1]

Ray Li

Categories	Women's fashion magazine
Frequency	Monthly
Publisher	China Light Industry Publishing Press Rayli Magazine House
Founded	1995
Country	China
Based in	Beijing
Language	Chinese
Website	Ray Li

History and profile

Ray Li was established in 1995.^[1][2] The publishers are China Light Industry Publishing Press and Rayli Magazine House.^[1][3] The magazine is published on a monthly basis^[3] and has its headquarters in Beijing.^[4]

Most of the articles are from Japanese fashion magazines with local advertisement, selling mostly Western (some Korean and Japanese) merchandise. There are three versions of the magazine, each designed for specific age groups. One for women in their 20s, one for women in their 30s and a high fashion version. The magazine has sister brands in other fields.^[2][5]