Reborn Rich

Reborn Rich^[6] (Korean: 재벌집 막내아들) is a South Korean television series adapted from the original web novel of the same name,^[7] starring Song Joong-ki, Lee Sung-min, and Shin Hyun-been. It aired on JTBC from November 18 to December 25, 2022, every Friday to Sunday at 22:30 (KST).^[2][3] It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.^[8][9][10]

Reborn Rich
Promotional poster
Hangul	재벌집 막내아들
Lit.	The Youngest Son of a Conglomerate
RR	Jaebeoljip mangnaeadeul
MR	Chaebŏljip mangnaeadŭl
Genre	Fantasy[1] Period[1] Revenge[1]
Based on	The Youngest Son of a Conglomerate by San Gyung
Written by	Kim Tae-hee[2] Jang Eun-jae[2]
Directed by	Jung Dae-yoon[3]
Starring	Song Joong-ki Lee Sung-min Shin Hyun-been
Music by	Jeon Chang-yeop
Country of origin	South Korea
Original language	Korean
No. of episodes	16
Production
Executive producers	Ahn Hyun-sook Lee Ye-seul
Producers	Kim Dong-rae Park Seong-eun
Running time	60–87 minutes[4]
Production companies	SLL[2] RaemongRaein[2] The Youngest Son of a Conglomerate SPC[2]
Budget	₩30~35 billion[5]
Original release
Network	JTBC
Release	November 18 (2022-11-18) – December 25, 2022 (2022-12-25)

Reborn Rich received audience acclaim and became the second highest-rated series in Korean cable television history, with its final episode recording 26.9% nationwide ratings.^[11] A second season has been confirmed in production.^[12]

Synopsis

The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian financial crisis.

Cast

Main

• Song Joong-ki as Jin Do-jun / Yoon Hyun-woo^[13]
  • Kim Kang-hoon as young Jin Do-jun (in 1987) ^[14][15]

Senior manager of the Future Asset Management Department in Soonyang Group who is killed by the Soonyang family.

Reborn as Jin Do-jun, Soonyang family's youngest grandson.

• Lee Sung-min as Jin Yang-chul^[13]

Head of the family and founder of Soonyang Group.

• Shin Hyun-been as Seo Min-young^[16]

A prosecutor at the Seoul Central District Prosecutors' Office. Member of an elite family with a long legacy in the legal profession.

Supporting

Soonyang family

• Yoon Je-moon as Jin Young-ki^[17]

Eldest son of the Soonyang family.

• Kim Jung-nan as Son Jung-dae^[18]

Jin Young-ki's wife. Daughter of a powerful money lender.

• Kim Nam-hee as Jin Seong-jun^[19]
  • Moon Seong-hyun as young Jin Seong-joon^[20]

Jin Young-ki's son. Eldest grandchild of the Soonyang family. Vice Chairman and heir of Soonyang Group.

• Park Ji-hyun as Mo Hyun-min^[21]

Jin Seong-jun's wife. Director of an art gallery and only daughter of the owner of Hyunsung Ilbo.

• Jo Han-chul as Jin Dong-ki^[22]

Second son of the Soonyang family.

• Seo Jae-hee as Yoo Ji-na^[23]

Jin Dong-ki's wife. Daughter of a former Minister of Economy and Finance.

• Jo Hye-joo as Jin Ye-jun^[24]

Jin Dong-ki's daughter. Only granddaughter of the Soonyang family.

• Kim Shin-rok as Jin Hwa-young^[25]

Third child and only daughter of the Soonyang family.

• Kim Do-hyun as Choi Chang-je^[26]

Jin Hwa-young's husband. A prosecutor with a poor family background.

• Kim Young-jae as Jin Yoon-ki^[27]

Jin Do-jun's father. Third son and the youngest and fourth child of the Soonyang family.

• Jung Hye-young as Lee Hae-in^[17]

Jin Do-jun's mother. A former top actress.

• Kang Ki-doong as Jin Hyung-jun^[28][29]
  • Cha Sung-je as young Jin Hyung-jun^[30]

Jin Do-jun's older brother. Second grandson of the Soonyang family.

• Kim Hyun as Lee Pil-ok^[31]

Jin Yang-chul's wife.

Soonyang Group

• Jung Hee-tae as Lee Hang-jae^[32]

Jin Yang-chul's right-hand man.

• Heo Jung-do as Kim Ju-ryeon^[33]

Jin Young-ki's secretary.

People around Jin Do-jun

• Park Hyuk-kwon as Oh Se-hyeon/Mason Oh^[34]

Jin Do-jun's business partner.

• Tiffany Young as Rachel^[17]

An analyst working with Oh Se-hyeon.

• Park Ji-hoon as Ha In-seok^[35]

Jin Do-jun's driver.

• Kim Jung-woo as Woo Byung-jun^[36]

A Soonyang employee who later works for Jin Do-jun.

Extended

• Kang Gil-woo as Baek Dong-min^[37]

Jin Dong-ki's loyal strategist.

• Lee Byung-joon as Ju Young-il^[38]

Chairman of Daeyoung Group.

• Lee Hwang-eui as Mo Young-bae^[39]

Mo Hyun-min's father. Owner of Hyunsung Ilbo.

• Ham Tae-in as Soonyang Group employee^[40]
• Jeon Jin-oh^[41]

Special appearance

• Park Jin-young as Shin Gyeong-min^[42]

An assistant manager and Yoon Hyun-woo's junior.

• Cha Sun-woo as Yoon Hyun-min^[43]

Yoon Hyun-woo's younger brother.

• Seo Jeong-yeon as Han Kyung-hee^[44]

Yoon Hyun-woo's mother.

• Lee Gyu-hee as Yoon Dong-su^[45]

Yoon Hyun-woo's father.

Original soundtrack

Part 1

Released on November 26, 2022

No.	Title	Lyrics	Music	Artist	Length
1.	"Gravity"	Zeenan OneTop J.Season	Zeenan OneTop J.Season	Jongho (Ateez)	3:03
2.	"Gravity" (Inst.)		Zeenan OneTop J.Season		3:03
Total length:					6:06

Part 2

Released on November 28, 2022

No.	Title	Lyrics	Music	Artist	Length
1.	"Mother"	Zeenan OneTop J.Season	Zeenan OneTop J.Season	Shin Yong-jae (2F)	4:49
2.	"Mother" (Inst.)		Zeenan OneTop J.Season		4:49
Total length:					9:38

Part 3

Released on December 3, 2022

No.	Title	Lyrics	Music	Artist	Length
1.	"I'm In Love With You" (너를 사랑하고 있어)	J.Season Red Socks	J.Season Red Socks Kim Mi-seong	Seo Da-hyun (TripleS)	3:58
2.	"I'm In Love With You" (너를 사랑하고 있어; Inst.)		J.Season Red Socks Kim Mi-seong		3:58
Total length:					7:56

Part 4

Released on December 10, 2022

No.	Title	Lyrics	Music	Artist	Length
1.	"Like a Star" (별처럼)	Oh Sung-hun Hye Gaseo	Oh Sung-hun OneTop	Moon Sua (Billlie)	3:35
2.	"Like a Star" (별처럼; Inst.)		Oh Sung-hun OneTop		3:35
Total length:					7:10

Part 5

Released on December 13, 2022

No.	Title	Lyrics	Music	Artist	Length
1.	"In The End"	Zeenan OneTop J.SEASON	Zeenan OneTop J.SEASON	Kim Woo-jin	4:00
2.	"In The End" (Inst.)		Zeenan OneTop J.SEASON		4:00
Total length:					8:00

Part 6

Released on December 17, 2022

No.	Title	Lyrics	Music	Artist	Length
1.	"The Miracle" (기적 같은 너)	Kim Hee-jae	Ahn Soo-wan J.SEASON	Paul Kim	4:17
2.	"The Miracle" (기적 같은 너; Inst.)		Ahn Soo-wan J.SEASON		4:17
Total length:					8:34

Part 7

Released on December 22, 2022

No.	Title	Lyrics	Music	Artist	Length
1.	"Love Me"	Cotton Breeze Hye Gaseo	Cotton Breeze Factist Jossh	4Men	3:55
2.	"Love Me" (Inst.)		Cotton Breeze Factist Jossh		3:55
Total length:					8:10

Viewership

Reborn Rich : South Korea viewers per episode (millions)

Season		Episode number																Average
		1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16
	1	1.394	2.174	2.669	2.663	3.528	3.692	3.851	4.653	3.887	4.316	5.064	4.536	5.307	6.248	5.829	6.277	4.131

Source: Audience measurement performed nationwide by Nielsen Korea.^[46]

Average TV viewership ratings

Ep.	Original broadcast date	Average audience share (Nielsen Korea)[46]
		Nationwide	Seoul
1	November 18, 2022	6.058% (1st)	6.723% (1st)
2	November 19, 2022	8.845% (1st)	9.824% (1st)
3	November 20, 2022	10.826% (1st)	11.713% (1st)
4	November 25, 2022	11.800% (1st)	13.153% (1st)
5	November 26, 2022	14.758% (1st)	16.195% (1st)
6	November 27, 2022	14.880% (1st)	16.507% (1st)
7	December 3, 2022	16.102% (1st)	18.026% (1st)
8	December 4, 2022	19.449% (1st)	21.776% (1st)
9	December 9, 2022	16.995% (1st)	19.512% (1st)
10	December 10, 2022	18.337% (1st)	20.515% (1st)
11	December 11, 2022	21.137% (1st)	23.858% (1st)
12	December 16, 2022	19.817% (1st)	22.178% (1st)
13	December 17, 2022	22.456% (1st)	24.370% (1st)
14	December 18, 2022	24.936% (1st)	26.949% (1st)
15	December 24, 2022	25.032% (1st)	28.164% (1st)
16	December 25, 2022	26.948% (1st)	30.101% (1st)
Average		17.399%	19.348%
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings. This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).

Accolades

Name of the award ceremony, year presented, category, nominee of the award, and the result of the nomination

Award ceremony	Year	Category	Nominee	Result	Ref.
APAN Star Awards	2023	Drama of the Year	Reborn Rich	Nominated	[47][48]
		Best Director	Jung Dae-yoon	Nominated
		Top Excellence Award, Actor in a Miniseries	Lee Sung-min	Nominated
			Song Joong-ki	Nominated
		Excellence Award, Actor in a Miniseries	Jo Han-chul	Won
		Excellence Acting Award, Actor	Jung Hee-tae	Nominated
		Excellence Acting Award, Actress	Park Ji-hyun	Nominated
Baeksang Arts Awards	2023	Grand Prize – Television	Lee Sung-min	Nominated	[49]
		Best Actor		Won
		Best Supporting Actor	Kim Do-hyun	Nominated
		Best Supporting Actress	Kim Shin-rok	Nominated
International Emmy Awards	2023	Best TV Movie/Mini-Series	Reborn Rich	Nominated	[50]
Korea Drama Awards	2023	KDF Award	Jung Hee-tae	Won	[51]
Korea Communications Commission Broadcasting Awards	2023	Top Excellence Award	Reborn Rich	Won	[52]
Korea PD Awards	2023	Best Picture TV		Won	[53]
Seoul International Drama Awards	2023	Best Miniseries		Won	[54]
		Outstanding Korean Actor	Lee Sung-min	Won

Remake

The over-the-top (OTT) streaming service, Viu, who bought the rights to air the show under the Viu Original label in all markets outside South Korea,^[10] unveiled that they will remake the series in Thai. The series is to be released in 2024.^[55]