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Red Ribbon Bakeshop
Filipino bakery chain From Wikipedia, the free encyclopedia
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Red Ribbon Bakeshop, Inc.[1] is a bakery chain based in the Philippines, which produces and distributes cakes and pastries. It is purely owned by a Filipino, and in 1979, this business began as a hobby-induced business. The pastries and cakes of Red Ribbon was shared by get-togethers, and it nursed[check spelling] into orders from relatives to their peers.[2]
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History
In 1979, Amalia Hizon Mercado, husband Renato Mercado, and their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along Timog Avenue in Quezon City as a front for the infamous Red Ribbon Army.[3] The cakes developed by daughter Teresita Moran are what gave Red Ribbon its prominence in the dessert market of the Philippines. In 1984, it opened its first overseas outlet in West Covina, California.[4] The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines; 32 stores all over California; five in Las Vegas; two in New Jersey (Jersey City and Bergenfield); one in Metropolitan Phoenix;[5] two in New York City; one in Virginia Beach, Virginia; one in Chicago, one in Metropolitan Detroit, and two in Houston, Texas.[6] Other expansion plans continue to be worked out.[7][8]
In 2005, Red Ribbon was acquired by Jollibee Group.[9] Red Ribbon Bakeshop, Inc. is managed through JFC's holding company, RRB Holdings.[1]
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See also
References
External links
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