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Redcats
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Redcats was a group of commercial companies managed by Jean-Michel Noir. This group entity specialized in international online fashion and home furnishing distribution. PPR sold the Redcats company to focus on luxury and sports.[1][2]
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The Group
History
Formerly known as the La Redoute Group, Redcats was a French group that was founded in 1999.[3] In the late 1990's, the Group acquired international brands. Redcats represented a portfolio of 17 European and American brands for men, women and children.[4]
To increase its brand presence on the web, Redcats introduced a new visual identity in 2010[3] and launched a new corporate website in 2011.
The network
With an international presence, the Group accounted for more than 70 merchant websites in 2011.[4]
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E-commerce: a growth catalyst for Redcats
Worldwide presence
In 2010, Redcats had over 26 million active customers in 31 countries[5] and generated 57%[6] of its revenue through its 70 merchant websites.[7] The Group attracts 54 million visitors per month from all over the world to its websites.
Key figures
- 184 million items sold worldwide in 2010
- 3,436 million Euros in revenue in 2010[8]
- 165 million Euros in operating profit in 2010
- 14,105 collaborators in 2010
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See also
References
External links
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