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Reese's Puffs

American breakfast cereal From Wikipedia, the free encyclopedia

Reese's Puffs
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Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups.[3][4] At its launch in May 1994[5] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.[6]

Quick Facts Nutritional value per 1 cup (40 g), Energy ...

Artificial flavours and food coloring were removed in 2015 in response to consumer demand.[7][8] In 2018, over 35 million boxes were sold, totaling to $121 million in sales.[9]

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Collaboration

Chicago Sky player Angel Reese became an official brand ambassador for Reese's after fans' enthusiasm for the idea.[10] She appears on the Reese's Puffs box holding a basketball.[11] Senior brand manager Melissa Blette said Reese was chosen for her personality and excited fanbase, in addition to her name.[12] General Mills released four different varieties of Reese's Puffs cereal boxes as part of this collaboration.[13]

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See also

References

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