Top Qs
Timeline
Chat
Perspective
Reese's Puffs
American breakfast cereal From Wikipedia, the free encyclopedia
Remove ads
Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups.[3][4] At its launch in May 1994[5] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.[6]
Artificial flavours and food coloring were removed in 2015 in response to consumer demand.[7][8] In 2018, over 35 million boxes were sold, totaling to $121 million in sales.[9]
Remove ads
Collaboration
Chicago Sky player Angel Reese became an official brand ambassador for Reese's after fans' enthusiasm for the idea.[10] She appears on the Reese's Puffs box holding a basketball.[11] Senior brand manager Melissa Blette said Reese was chosen for her personality and excited fanbase, in addition to her name.[12] General Mills released four different varieties of Reese's Puffs cereal boxes as part of this collaboration.[13]
Remove ads
See also
References
Wikiwand - on
Seamless Wikipedia browsing. On steroids.
Remove ads