RepTrak

RepTrak (formerly known as Reputation Institute)^[1] is a company that publishes reports on the reputation of corporations^[2][3] and places,^[4] based on consumer surveys and media coverage. It is headquartered in Boston, Massachusetts.^[5]

RepTrak

Formerly	Reputation Institute
Founded	1999
Founder	Charles Fombrun Cees van Riel
Headquarters	Boston, Massachusetts , U.S.
Key people	Mark Sonders(CEO)
Website	reptrak.com

History

In 1999, Charles Fombrun, a professor at New York University Stern School of Business, and Cees van Riel, a professor at Rotterdam School of Management, founded Reputation Institute.^[6][7][8]

In early 2020, the company changed its name to RepTrak.^[1]

In early 2023, Mark Sonders became the CEO.^[9]

Reputation ratings

In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999.^[10][11] In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually.^[10][12] RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance."^[11][13][14] The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."^[15]