Reputational damage (diplomacy)

In diplomacy, reputational damage is harm to a country's diplomatic relations based on adverse events. Lack of human rights^[2] and perceived lack of concern for allied or partner countries^[3] may cause reputational damage. Scorecard diplomacy depends on countries wanting to minimize their reputational damage from poor compliance with international norms.^[4]

German war crimes in Belgium were cited in anti-German propaganda during World War I, causing reputational harm.^[1]