Resch Expo

The Resch Expo is a multi-purpose exhibition center in the village of Ashwaubenon, Wisconsin in the United States; directly across the street from Lambeau Field. It was built to replace Shopko Hall and the Brown County Veterans Memorial Arena, both of which were nearly 60 years of age and becoming increasingly expensive to operate. They were both razed in May 2019.^[2] The project was completed in January 2021; the cost of the project is estimated to be $93 million.^[3][4][5]

Resch Expo
The Resch Expo building several weeks after opening in March 2021.
Interactive map of {{#if empty|Resch Expo|Resch Expo}}
Location	Ashwaubenon, Wisconsin
Coordinates	44°30′00″N 088°03′22″W
Owner	Brown County, Wisconsin
Operator	PMI Entertainment Group
Built	2020–2021
Opened	Early January 2021; 4 years ago (2021-01)
Construction cost	$93 million ($114 million in 2024 dollars[1]) (Estimated)
Former names	Brown County Expo Center (placeholder)
Enclosed space
• Total space	125,000 square feet (11,600 m2)

On February 13, 2020, Brown County announced that the center would be named Resch Expo following a 20-year, $10 million agreement with KI Industries CEO Dick Resch, who also owns the naming rights to the nearby Resch Center.^[6]

Features

The center features three convention halls totaling 125,000 square feet (11,600 m²) of exhibit space, nearly three times more than Shopko Hall. The center also has six meeting rooms available.^[3]

Resch Expo will take the events formerly at Shopko Hall, including the Titletown Train Show,^[7] Everybody's Rummage Sale, Sweet Street (a yearly child-friendly Halloween celebration with trick-or-treating), the WBAY-TV Pet Expo, and the WBAY RV & Camping Show.^[8]