Roby Muhamad

Roby Muhamad is an Indonesian entrepreneur and scientist best known for his work with social network dynamics.^[1] His work spans the fields of physics, psychology, and sociology.

Muhamad earned his bachelor in physics from the Bandung Institute of Technology,^[2] and he earned his doctorate in sociology from Columbia University.^[1][3] He current lectures at the Department of Psychology at the University of Indonesia.^[2] In 2003, Muhamad and Duncan J. Watts were part of the team which roughly confirmed Stanley Milgram's hypothesis on six degrees of separation.^[4]

Muhamad is co-owner of the location-based dating app Yogurt.^[1][2][3] He has made public calls for modernizing anti-tobacco efforts targeted at teenagers due to tobacco companies use of social media to negate teens' rational calculation of loss-benefit.^[5]