Rocket Companies

Rocket Companies Inc, is a fintech and homeownership services company. Founded by Dan Gilbert,^[6] and based in Detroit, the company is one of the largest mortgage lenders in the United States through its flagship subsidiary Rocket Mortgage.^[7] Its subsidiaries include Redfin, Forsalebyowner.com and several other fintech companies.

Rocket Companies Inc

Company type	Public
Traded as	NYSE: RKT
Industry	Financial technology Mortgage lending Real estate
Founder	Dan Gilbert
Headquarters	Detroit, Michigan , U.S.
Key people	Dan Gilbert (Chairman) Varun Krishna (CEO)[1] Brian Brown (CFO)[2] Heather Lovier (COO)[3] Jonathan Mildenhall [4] Shawn Malhotra (CTO) [5]
Revenue	Full Year 2024 adjusted revenue of $4.9 billion

History

In 1985, Dan Gilbert founded Rock Financial, the company that would become Rocket Mortgage – the first of the Rocket Companies, in Metro Detroit.

In 1999, Rock Financial changed its name to Quicken Loans.^[8]

In 2020, Quicken Loans and several other tech-driven real estate and personal finance entities including Rocket Homes, Rocket Loans and Rocket Close became a publicly traded company under the name Rocket Companies.^[9]

In 2021, Rocket Community Fund, the philanthropic partner company of Rocket Companies,^[10][11] announced an investment of $500 million in Detroit to be spent over the course of 10 years.^[10][12] That same year, they gave $5 million to the Rehabbed & Ready program which rehabilitates homes in Detroit and helps residents access financing for homeownership.^[11]

In 2023, Rocket Companies launched ONE+, a program that offers home loans for 1% down in an aim to provide lower income Americans with greater access to homeownership.^[13] That same year, the company announced that its team members, along with those from partner companies, have spent 1 million hours volunteering in the community.^[14]

Rocket Companies hired Jonathan Mildenhall as its first CMO^[4] and Shawn Malhotra as the company’s first CTO in 2024. Malhotra focused on integrating AI into the homebuying process.^[15] The company developed Rocket Logic, an AI platform designed to simplify the road to homeownership.^[16]

The Rocket Companies website, Rocket.com website, launched in 2025, contains finance and management tools aimed at streamlining the process of buying and selling a home. The site includes an AI agent^[17] that assists the client in collecting data from mortgage documents, completing forms, and correcting errors which may delay a mortgage’s approval. This automation has helped Rocket customers secure loans 2.5 times faster than the industry average.^[18]

The company's Super Bowl LIX ad included a live sing-along to the song Take Me Home, Country Roads,^[19][20] focusing on the American dream of homeownership.^[21]

In 2025, Rocket Companies announced agreements to acquire Mr. Cooper Group,^[22] America’s largest mortgage servicer, and Redfin, one of the largest real estate brokerages in the county.^{[23] [24][25]}

Subsidiary companies

1. Rocket Mortgage: Rocket Mortgage is the largest mortgage lender in the United States.^[26] It offers a fully online mortgage process.^[27]
2. Rocket Money: Rocket Money is a budgeting app that links to users' bank accounts to help track income and spending. The app includes features such as subscription cancellation and bill negotiation.^[28]
3. Rocket Homes: Rocket Homes is a real estate search platform which offers maps of nearby listings, referrals to real estate agents, and virtual reality tours of properties.^[29][30]
4. Rocket Close: Rocket Close, formerly known as Amrock, is a title producer, settlement provider and appraisal management company.^[31][32]
5. Rocket Loans: Rocket Loans is an online personal loan company which features an online application with same-day funding.^[33]
6. Rocket Title Insurance Company: Formerly known as Amrock Title Insurance Company, Rocket Title Insurance Company is a nationwide title insurer.^[34]
7. Forsalebyowner.com: ForSaleByOwner.com is a real estate site which enables homeowners to buy and sell properties on their own.^[35]
8. Core Digital Media: Core Digital Media is an advertiser in the mortgage and insurance world.^[33]
9. Lowermybills.com:Lowermybills.com provides comparisons for mortgages, reverse mortgages, refinancing, loans and insurance.^[36]
10. Lendesk:Based in Vancouver, LenDesk is a technology company that offers a suite of products to digitize the home loan experience for Canadian mortgage brokers and their clients.^[37]
11. Rocket Innovation Studio: Rocket Innovation Studio, based in Windsor, Ontario, recruits Canadian talent to develop technology solutions for Rocket Companies.^[38]
12. Woodward Capital Management:Woodward Capital Management is a firm which specializes in private label mortgage-backed securities.^[33]