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Rolling Out
Urban newspaper From Wikipedia, the free encyclopedia
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Rolling Out is an African American-focused lifestyle and entertainment magazine based in Atlanta, Georgia. Published by Steed Media Group, it was founded in 1998 and has grown into a multimedia platform that covers culture, politics, entertainment, business, health, and social justice issues relevant to the Black community in the United States.[1]
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Rolling Out was founded by American media executive, publisher, and entrepreneur Munson Steed, as a free weekly newspaper intended to provide media representation for African American audiences. Initially distributed in Atlanta. It expanded its reach to other urban markets and established a presence in digital media as well.[2]
As of the 2020s, Rolling Out reported an estimated digital audience of over 2 million unique visitors monthly, and print distribution in over 20 U.S. cities. The magazine maintains a combined social media following of over 500,000.[1]
Rolling Out is known for its celebrity interviews and editorial features on Black culture, activism, entrepreneurship, and entertainment. Public figures featured on its covers have included singer Normani Kordei,[3] television personality Porsha Williams,[4] Grammy-winning artist H.E.R.,[5] actor Morris Chestnut,[6] and former heavyweight boxing champion Mike Tyson.[7]
In 2016, Rolling Out formed a partnership with digital news platform The Grio to create a digital advertising network aimed at multicultural audiences.[8]
In 2017, Steed Media Group collaborated with ad tech firm Digital Remedy to launch Rolling Out Extend, a platform to expand its reach to over 30 million addressable digital consumers.[9]
In 2021, Rolling Out participated in the #AmplifyBlackStories initiative in partnership with BlackBookStore.com and Penguin Random House. The campaign aimed to promote Black authors and literature to a broader audience.[10]
In 2024, Rolling Out launched the RideCon AI Lab during its annual tech and culture conference. The lab featured sessions on artificial intelligence, entrepreneurship, and innovation in Black communities.[11]
The publication has worked with national brands such as McDonald's, American Airlines, Lexus, and Ford for multicultural marketing campaigns.[12]
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