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Rolling Rock
American lager From Wikipedia, the free encyclopedia
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Rolling Rock is a 4.4% abv American lager beer[1] launched in 1939 by the Latrobe Brewing Company in Latrobe, Pennsylvania. Although founded as a local Western Pennsylvanian brand, it was marketed aggressively and eventually became a national product. The brand was sold to Anheuser-Busch of St. Louis, in mid-2006, which transferred brewing operations to New Jersey while continuing to label the new beer prominently with the name of Latrobe.
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History
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From 1939 until July 26, 2006,[2] Rolling Rock was brewed at the Latrobe Brewing Company in Latrobe, Pennsylvania, a small city 34 miles southeast of Pittsburgh. As stated on the bottle, it was brewed with a distinctive soft local water in large glass-lined tanks, which had been state-of-the-art at the time of its introduction.[3]
On May 19, 2006,[4] American brewing giant Anheuser-Busch purchased the Rolling Rock and Rolling Rock Green Light brands from Belgium-based InBev for $82 million[5] and began brewing Rolling Rock at its Newark facility in mid July, 2006, marking the destruction and end of true Rolling Rock. The final batch of Rolling Rock was shipped from Latrobe on July 31, 2006. Union leaders in Westmoreland County organized a nationwide boycott of Anheuser-Busch and InBev brands because of the move.[6] Anheuser-Busch has said that Rolling Rock's original pledge on the label will be preceded by these words: "To honor the tradition of this great brand, we quote from the original pledge of quality." In July 2008, InBev acquired Anheuser-Busch, creating Anheuser–Busch InBev.[5]
In 2009, Anheuser-Busch InBev announced that it was exploring the sale of the Rolling Rock brand.[5] In 2015, Anheuser-Busch stopped brewing bottled Rolling Rock in glass-lined tanks. Only the canned beer was being brewed using the traditional process.[7]
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Pony bottle
Rolling Rock was once famous for its 7 U.S. fl oz (207 ml) pony bottle, which was the largest selling premium beer[clarify] pony in Pennsylvania in 1952.[8] Pony bottles got their name from small 19th century American pony glasses,[9] named for their diminutive size.[10] The term further spread to include pony keg.
Rolling rock discontinued its pony.[when?]
Quality pledge
Rolling Rock was known for its quality pledge:
Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you.
Which appeared on its bottles:
A little nip from the glass lined tanks of Old Latrobe. We tender this package as a premium beer for your delight and economical use. It comes from the mountain springs to you.
—Original pledge written on the Rolling Rock bottle
Rolling Rock Red
Anheuser-Busch introduced a red lager version of Rolling Rock called Rolling Rock Red,[citation needed] described on its bottle as a "Finely Crafted Lager".
In media
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Rolling Rock is a significant symbol in internet celebrity James Rolfe's series Angry Video Game Nerd, where his character, the Nerd, takes a sip from a bottle of the drink to calm himself down when getting angry at bad games.[11]
Rolling Rock also appeared occasionally on episodes of The Sopranos, which was based in New Jersey.
In the 1978 film The Deer Hunter, Robert De Niro’s character (Michael) offers Meryl Streep's character (Linda) a Rolling Rock.
Rolling Rock is prominently featured in the 1986 film At Close Range, which takes place in rural Pennsylvania.
Red Forman is occasionally shown drinking Rolling Rock during dinner scenes in That 70's Show.
Rolling Rock is also featured in the movie That’s My Boy, which has the father of the main character double fisting bottles of the ‘rock.
Rolling Rock is featured as the beer that the main character, Jonathan Banks, drinks in the movie Side Effects.
Rolling Rock is shown as the beer of choice for Kate Winslet’s character and others in the series Mare of Easttown which is set in suburban Philadelphia.
Rolling Rock is shown as the beer of choice for the technicians Stan and Patrick in the movie Eternal Sunshine of the Spotless Mind, while performing the memory erasing of Joel.
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External links
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