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Roposo
Indian social media service From Wikipedia, the free encyclopedia
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Roposo is an Indian video-sharing social media service, owned by Glance, a subsidiary of InMobi.[3] Roposo provides a space where users can share posts related to different topics like food, comedy, music, poetry, fashion and travel. It is a platform where people express visually with homemade videos and photos. The app offers a TV-like browsing experience with user-generated content on its channels.[4] Users can also use editing tools on the platform and upload their content.[5]
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History
Established in July 2014 under Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank. Under Bhangadia’s leadership, the company pivoted from a fashion-based network into a short-form video platform with AI-powered moderation, and its journey was featured as a Harvard Business Publishing case study.[6][7]
In November 2019, Roposo was acquired by InMobi's Glance Digital Experience Pvt. Ltd.(the mobile content platform and part of the InMobi Group).[8] When the Chinese-owned video-sharing app Tiktok was banned on 30 June 2020, the app saw a huge spike in users with several TikTok users registering on Roposo.[9]
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Technology
The open platform has some features such as a TV-like browsing,[10] different channels, a chat feature that lets buyers and sellers converse directly through the platform, and creation tools such as an option to add voice-over, music and GIF stickers for videos and photos.[11]
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External links
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