Rowdy Alludu

Rowdy Alludu (transl. Rowdy son-in-law) is a 1991 Indian Telugu-language action comedy film directed by K. Raghavendra Rao. The film was produced by Allu Aravind, Dr. K. Venkateswara Rao and Panja Prasad under the banner, which is named, Sri Sai Ram Arts. It stars Chiranjeevi in a dual role, with Sobhana and Divya Bharti. The film received positive reviews and was a box office success.^[1]

Rowdy Alludu
Promotional poster
Directed by	K. Raghavendra Rao
Written by	Satyanand (story & dialogues)
Produced by	Allu Aravind Dr. K. Venkateswara Rao Panja Prasad
Starring	Chiranjeevi Shobhana Divya Bharti Kota Srinivasa Rao
Cinematography	K. S. Hari
Edited by	Vellaiswamy
Music by	Bappi Lahari
Production company	Sri Sai Ram Arts
Distributed by	Geetha Arts
Release date	18 October 1991 (1991-10-18) (India)
Country	India
Language	Telugu

Plot

Kalyan is an industrialist, whose conniving enemy Venkat Rayudu and his partners, replace him with his doppelgänger Johnny, an Mumbai-based auto driver. They manage to frame Kalyan for murder, but Johnny realizes Kalyan's innocence and saves him. The duo manages to prove Kalyan's innocence, and also defeat Venkat Rayudu and his partners.

Cast

• Chiranjeevi as Kalyan and Johnny (dual role)
• Divya Bharti as Rekha (Voice Dubbed by Roja Ramani)
• Shobhana as Sita (Voice Dubbed by Rohini)
• Kota Srinivasa Rao as Venkat Rayudu
• Allu Rama Lingaiah as Papi Kondalu
• Captain Raju as Ranjith Kumar
• Brahmanandam as Mental Doctor/ Photographer
• Kaikala Satyanarayana as Kalyan's father
• J. V. Somayajulu as Madhavaiah
• Ironleg Sastri as Jeetendra
• Disco Shanthi in an item number
• Ananth as Peon in Kalyan's Office
• Radha Kumari as Venkat Rayudu's wife
• Annapurna as Kalyan's mother

Production

Rowdy Alludu was conceived as a mass entertainer with a focus on commercial appeal.^[2] Initially, Allu Ramalingaiah raised concerns about using the word "Rowdy" as a prefix in the title, but director K. Raghavendra Rao, lead actor Chiranjeevi, and writer Satyanand convinced him to retain the name.^[2]

For the casting, Divya Bharati, a popular actress at the time, was signed for the role of Rekha, while Shobana was cast as Sita. The film was notable for being one of the first Telugu films to be shot in Switzerland. Due to budget constraints, the production team was limited in size, which required the producer, Allu Aravind, to take on additional roles, including serving as a costume and makeup assistant for Chiranjeevi. Shobana, meanwhile, handled her own makeup.^[2]

The filming of the song "Chiluka Kshemama" was particularly challenging due to the limited crew. The actors and director improvised choreography based on the natural light and scenic locations during their three-day shoot. Key locations for the song included the Rhine Falls, the Interlaken Casino (where Yash Chopra's statue now stands), and Zurich.^[2]

Soundtrack

Rowdy Alludu
Soundtrack album by Bappi Lahari And Saluri Vasu Rao
Released	1991
Length	36:35
Label	Lahari Music

All music is composed by Bappi Lahiri.^[3]

Telugu Track listing^[3]

No.	Title	Lyrics	Singer(s)	Length
1.	"Amalapuram Bullodu"	Bhuvanachandra	S. P. Balasubrahmanyam, Radhika	7:12
2.	"Chiluka Kshemama"	Sirivennela Seetharama Sastry	S. P. Balasubrahmanyam, K. S. Chithra	5:34
3.	"Kori Kori Kalutundhi"	Sirivennela Seetharama Sastry	S. P. Balasubrahmanyam, K. S. Chithra	3:58
4.	"Love Me My Hero"	Bhuvanachandra	S. P. Balasubrahmanyam, K. S. Chithra	5:16
5.	"Prema Geema Tassadiyya"	Bhuvanachandra	S. P. Balasubrahmanyam, K. S. Chithra	5:08
6.	"Slowly Slowly"	Bhuvanachandra	S. P. Balasubrahmanyam, K. S. Chithra	4:39
7.	"Thadinaka Tappadika"	Sirivennela Seetharama Sastry	S. P. Balasubrahmanyam, K. S. Chithra	4:48
Total length:				36:35

Pokkiri Mappilai
Soundtrack album
Length	30:42

Tamil Track listing^[4]

No.	Title	Singer(s)	Length
1.	"Aasai Vanthu"	Mano, K. S. Chitra	3:57
2.	"Azhage Nilamma"	Mano, K. S. Chitra	6:01
3.	"Bolo Bolo"	Mano, K. S. Chithra	5:30
4.	"Love Me"	Mano, K. S. Chithra	5:14
5.	"Onnukkulla Onnu"	Mano, K. S. Chithra	5:07
6.	"Sanjanakka"	Mano, K. S. Chithra	4:39
Total length:			30:42

Reception

Reviewing its Tamil dubbed version Pokkiri Mappilai, K. Vijiyan of New Straits Times wrote that "director Raghavendra Rao has concentrated his efforts on pure entertainment with disco songs, sexy dances, beautiful actresses, lots of action and filming in the snow capped mountains of Switzerland".^[5]

Box office

Rowdy Alludu was a "Blockbuster" at the box office and completed 100 days in almost every theatre it was shown.^[6]