Top Qs
Timeline
Chat
Perspective
Rubicon Drinks
UK soft drink manufacturer From Wikipedia, the free encyclopedia
Remove ads
Rubicon Drinks Limited is a British beverage producer and brand of exotic fruit-based soft drinks, based in Milton Keynes. It is a subsidiary of the Scottish beverage company A.G. Barr.[3][4] While primarily specialising in juice drinks,[5][6] in recent years Rubicon have also launched fruit-based water and energy drink products.[7]
Remove ads
History
The company was founded in 1982 by Asian immigrants Naresh Nagrecha and Vishram Vekaria,[6] with the aim of providing exotic fruit juice drinks for the ethnic community in Britain.[8]
A.G. Barr acquired Rubicon Drinks Ltd in August 2008,[5] and it has since formed one of A.G. Barr's "core" soft drink brands, alongside Irn-Bru and Boost.[9] As of 2011, Rubicon's head office was in Wembley and its factory in Tredegar.[10]
The original cofounder of the company, Naresh Nagrecha, continued to own and run the non-European[11] business in Canada as Rubicon Food Products Limited, based in Richmond Hill, Ontario, which separately distributes exotic beverages in other markets under the Rubicon Exotic brand.[8]
Remove ads
Sponsorship
In 2007, Rubicon was the sponsor of the Urban Music Awards.[12] Rubicon has also sponsored Sky Sports' coverage of the ICC Cricket World Cup and World Twenty20 Championship in 2010 and 2011,[13] with the catchphrase "Time for a Rubicon break" often heard before adverts.
References
External links
Wikiwand - on
Seamless Wikipedia browsing. On steroids.
Remove ads