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SCTV (TV network)
Indonesian television broadcaster From Wikipedia, the free encyclopedia
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PT Surya Citra Televisi (SCTV) is an Indonesian free-to-air television broadcaster. Established on 24 August 1990, it began as a local station in Surabaya with limited broadcasts before obtaining a national broadcasting license in January 1993.
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History
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PT Surya Citra Television (SCTV) originated as PT Foresta Maju, founded on 5 May 1987.[1] The company, owned by Henry Pribadi and Sudwikatmono, applied on 28 April 1989 for a permit to establish a limited-channel television station in Surabaya. Its establishment was supported by the former Governor of East Java, Mohammad Noer, who argued that TVRI Surabaya lacked sufficient funding and that alternative sources of information were needed.[2] Initial approval was granted on 27 September 1989 by the Director General of Radio, Television, and Film, under the new company name PT Surabaya Central Televisi.[3]
The groundbreaking ceremony for SCTV’s new office took place on 10 November 1989, coinciding with the commemoration of Heroes' Day. Construction of the building on Jalan Darmo Permai, Surabaya, began on 1 February 1990 and was attended by Minister of Information Harmoko.[4] The project’s initial capital investment totalled IDR 150 billion and involved 200 employees. Under its limited-channel license, SCTV was initially intended to begin terrestrial broadcasts restricted to viewers with a decoder.[5] A trial broadcast was planned for June 1990, lasting one month, during which programs were aired for eight hours a day without a decoder to introduce the station to the public.[6]
In July 1990, however, the government issued a policy allowing private television stations to broadcast free-to-air. On 1 August 1990, SCTV received a principal permit enabling broadcasts to be received without a decoder.[7] Subsequently, on 24 August 1990, SCTV formally launched with a new permit under a joint agreement with the Director of the TVRI Foundation. The station began broadcasting with a coverage radius of 80 km in Surabaya. Its inaugural broadcast featured TVRI’s anniversary greetings and an opening delivered by a female announcer.
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Programming
In its early years, SCTV’s programming closely resembled that of RCTI due to a collaborative arrangement, although the scheduling of shows differed. Following the end of this partnership, SCTV shifted its focus to imported content, particularly telenovelas and Mandarin dramas.[8] The station also began introducing original series, which initially attracted modest viewership and catered primarily to a female audience. After a major rebrand in 1997, local drama series became the channel’s flagship programming under the “Sinetron Prima” banner. Notable shows included Deru Debu, Kisah Cinta Ratu Pantai Selatan, Tersayang, Wah Cantiknya, Si Cecep, and Dewi Fortuna, all of which gained significant popularity with audiences.[9][10]
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Branding
SCTV's first (left), second (centre), and third (right) logos.
SCTV’s first logo, introduced at its launch on 24 August 1990, featured a blue half-crescent and a red half-circle positioned above a grey rectangle, with the letters “SCTV” in Helvetica Black placed at the center. This design was the result of a public competition, in which one design was selected from 100 submissions for its ability to represent the broadcaster. The logo remained in use until 29 January 2005, when it was replaced by the channel’s current branding.[11]
References
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