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SIC K

Television channel From Wikipedia, the free encyclopedia

SIC K
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SIC K is a Portuguese television channel aimed at children aged 7–14. Owned by Sociedade Independente de Comunicação (SIC), it was launched on 18 December 2009 on the MEO platform. The channel previously had an exclusivity contract with the provider for six months. It stopped being an MEO exclusive when it became available on Vodafone on 24 March 2016, Nowo on 19 December 2016 and NOS on 25 June 2019.

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History

In July 2009, SIC and PT entered an agreement to carry a dedicated SIC Kids channel exclusively on the operator starting in 2010.[1] In November, it was announced that the channel's launch was pushed ahead to 18 December 2009, coinciding with the last day of school before the Christmas break, as well as being a time where audience and advertisers would increase. The name SIC K, instead of SIC Kids (name of the programming block on the main channel), was chosen because the letter "K" alone represented the then-current generation, in order to be properly identified by kids and also teens.[2]

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Programming

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References

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