SMX Convention Center (company)

The SMX Convention Center is an events venue management company which manages convention and exhibition venues. It is a subsidiary of SM Prime Holdings and the flagship convention center brand under SM Hotels & Conventions Corporation.^[1][2]

SMX Convention Center

Company type	Subsidiary
Industry	Events
Founded	1992; 33 years ago (1992) in the Philippines
Headquarters	Pasay , Philippines
Area served	Philippines
Services	Event halls and convention center management
Parent	SM Prime Holdings
Website	www.smxconventioncenter.com

Its primary venue is the SMX Convention Center Manila, which is located within the SM Mall of Asia complex in Pasay, Metro Manila.

History

Megatrade Hall in 2007

The SM brand initially entered the Meetings, Incentives, Conventions, and Exhibitions (MICE) industry with the opening of Cebu Trade Hall at SM City Cebu in Cebu City in 1992, followed by Megatrade Hall at SM Megamall in Mandaluyong in 1994. The success of these venues later led to the current SMX Convention Center brand, starting with its flagship location, now SMX Convention Center Manila, at the SM Mall of Asia complex in Pasay, which opened on November 5, 2007.^[3] SMX began being expanded with SMX Convention Center Davao at SM Lanang Premier, Davao City, which opened on December 17, 2012.^[4]

Venues

SMX Convention Center Manila

Main article: SMX Convention Center Manila

The SMX Convention Center Manila is an exhibition venue and is the first and main venue under the SMX Convention Center brand. It is hosted in a dedicated building within the SM Mall of Asia complex in Pasay.

Other Exhibition Halls

SMX Convention Center Aura

SMX Convention Center Bacolod

Other events venue under the SMX Convention Center brand are hosted mostly inside SM Supermalls, such as:

• SMX Convention Center Aura (SM Aura)
• SMX Convention Center Bacolod (SM City Bacolod)
• SMX Convention Center Davao (SM Lanang)
• SMX Convention Center Olongapo (SM City Olongapo Central)
• SMX Convention Center Clark (SM City Clark), but, unlike the above branches, is detached from the main mall.^[5]

SMX also manages the following event or trade halls:

• Megatrade Hall at SM Megamall
• Cebu Trade Hall at SM City Cebu (now defunct)
• Sky Hall Seaside Cebu at SM Seaside City Cebu
• CDO Downtown Event Hall at SM CDO Downtown.^[1][6]

Future Venues

There are plans to open new SMX venues such as:

• SMX Convention Center Seaside Cebu (SM Seaside City Cebu)
• SMX Convention Center Santa Rosa (Santa Rosa, Laguna)
• SMX Convention Center Iloilo (SM City Iloilo)
• SMX Center for International Trade and Exhibitions (SMXCITE; near SM Mall of Asia).^{[2][7][8][9][10]}
• SMX Convention Center Cabanatuan (SM City Cabanatuan)^[11]