STS Kids

CTC Kids is a Russian television channel aimed at children owned by CTC Media. It features child stars such as Svetlana Chertischeva also known as Betsy and Maria Yankovskaya. Available on cable and satellite, it started regular broadcasts on July 6, 2018, and its programming is mainly geared towards education and entertainment. The channel is part of the structure of JSC STS and is not an independent structure in its own right.^[1]

CTC Kids

Type	Cable and satellite television channel
Country	Russia
Headquarters	Moscow, Russia
Programming
Language	Russian
Picture format	HDTV 1080i SDTV 576i
Ownership
Owner	CTC Media
History
Launched	5 July 2018; 7 years ago (2018-07-05)
Links
Website	www.ctc.ru (Russia only)

History

STS director-general Vyacheslav Murugov mooted the idea of a dedicated children's channel in July 2014, tentatively named STS Deti.^[2] It was initially planned to launch alongside STS Love (which launched in February).^[3] It is unknown why was the project shelved.

The channel ended up launching on July 6, 2018. The channel was created by recommendation of specialists of the Department of Psychology of the University of Moscow. Language learning programming produced for the channel was also included, and the channel had two audio tracks (Russian and original). At launch, STS Kids found the kids' market to be extremely competitive, making the channel hard to compete in the sector. The channel's graphics were designed by Kira Laskari, STS Love's CEO.^[4]

In April 2019, the channel expanded its distribution to Belarus, initially on Beltelecom's television platform ZALA.^[5]