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Samsung Experience Store
Retail store chain for Samsung products From Wikipedia, the free encyclopedia
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The Samsung Experience Store is a chain of retail locations operated by or affiliated with Samsung Electronics, designed to provide immersive, hands-on experiences with Samsung's latest consumer technologies. While Samsung has operated branded retail locations for many years,
Samsung Experience Stores emphasize interactive demonstrations, lifestyle-based product integration, and brand engagement. These stores feature curated zones for hands-on use of Samsung Galaxy smartphones, tablets, wearables, laptops, and accessories, as well as smart home devices powered by SmartThings. Customers can also access services such as on-site technical support, device customization, trade-in programs, and product workshops.
Samsung Experience Stores are located in major global cities and high-profile retail areas, including Samsung Gangnam in Seoul, Samsung KX in London, and multi-story Experience Stores in cities such as New York, Dubai, and Bangkok. While some locations are operated directly by Samsung Electronics, others are run in partnership with local subsidiaries or authorized distributors.[1][2]
In some markets, particularly in South Korea, the chain operates under the name Samsung Store. These stores may vary in layout and service offerings, and not all carry the same experiential focus as Samsung Experience Stores.[3][4]
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Overview
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Samsung Experience Stores, known simply as Samsung stores in some regions, and previously branded as Galaxy Stores in some countries, are branded retail stores offering Samsung Electronics products throughout the world.[5][6][7] While all stores include products from Samsung Electronics' mobile devices, particularly those using the Samsung Galaxy brand, some stores additionally feature other Samsung-owned brands, including SmartThings smart devices, Harman audio products, Samsung TVs, and Samsung home appliances.[8][9]
Pop-up shops and kiosks
In addition to Samsung Experience Store locations, Samsung runs pop-up shops in some regions. In the United States, these are branded Samsung Experience Shops located inside Best Buy stores.[10] In New Zealand, pop-up shops are branded Samsung Pop-up Experiences, while longer-lasting kiosk locations are branded Samsung Studios.[11][12]
Other stores
Other Samsung-branded stores exist in multiple countries, including countries with Samsung Experience Stores or Samsung Stores.[13] These are generally not considered part of Samsung's retail chain.
In Samsung's domestic market of South Korea, where the Samsung Store chain is present, there are also various service stores throughout the country with showcases of different Samsung products available for purchase and also have repair centers for those items.[14] There are also stores dedicated to the installation of large household appliances such as TVs, dishwashers, and refrigerators,[14] and stores just for the sale and repair of its memory products, such as SSDs.[14]
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Locations
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Samsung Experience Stores are present in over 60 countries across 6 continents.[15]
Bulgaria
The first Samsung Store in Bulgaria opened in February 2021 in Sofia, the country's capital, located within The Mall.[16] Having initially used the Samsung Experience Store branding, the chain now uses the shorter Samsung Store name. As of 2024, there are five stores, four located in Sofia and one located in Plovdiv, with some locations offering television sets and home appliances by Samsung as well.[9][17]
Canada
Samsung has seven Samsung Experience Stores in Canada, four of which are in Toronto.
The flagship store is located within the Toronto Eaton Centre and has two levels spanning 21,000 square feet. Unlike other locations which only sell mobile devices, it features the entire Samsung product portfolio.[8]
The other three Toronto locations are located in Scarborough Town Centre, Sherway Gardens, and Yorkdale Shopping Centre. Samsung's three other Samsung Experience Stores in Canada outside of Toronto are located in Edmonton's West Edmonton Mall, Vancouver's Metropolis at Metrotown, and Montreal's Montreal Eaton Center.[18]
India
Samsung opened its second largest store and all products experience center in the world in Bangalore, Karnataka covering an area of 33,000 sq ft, under the name Samsung Opera House.[19] The company additionally runs multiple other Samsung Experience Stores throughout the country, mostly under the Samsung SmartCafé sub-brand.[20]
United States
Samsung opened its flagship store in the company's New York headquarters in the Meatpacking District on February 22, 2016. Dubbed Samsung 837 after its street address, 837 Washington Street, this store does not sell any Samsung products.[21] Instead it's envisioned as a “marketing center” according to Gregory Lee, President and CEO of Samsung Electronics America, designed to showcase Samsung's future concepts and technologies to the public.[22] Samsung 837 closed on December 24, 2024.
The first Samsung-run U.S. retail locations opened on February 20, 2019 in Garden City, N.Y., Houston and Los Angeles as part of the company's celebration of the Galaxy product line's ten year anniversary.[23]
As of June 2024, Samsung has four Samsung Experience Stores in the United States. They are located in Houston's The Galleria, Los Angeles' Americana at Brand, Garden City's Roosevelt Field, and Dallas' Stonebriar Centre.[24]
The location at Stanford Shopping Center in Palo Alto was permanently closed on May 19, 2024.[25]
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References
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