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Sandy Grushow

American businessman From Wikipedia, the free encyclopedia

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Sandy Grushow (born April 3, 1960) is an American media executive known for his leadership roles in television and digital media, He is the CEO of Phase 2 Media,[1] and serves on the board of The Weather Company and Grushow also holds an advisory role with the consultancy firm MediaLink.[2]

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He is the former chairman of the Fox Television Entertainment Group and former chief creative officer[3] of MediaLink, a multimedia advisory firm that provides counsel to clients in the marketing, media, entertainment, and technology industries.[4]

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Early life and education

Grushow was born to a Jewish family[5] on April 3, 1960, in New York City. He graduated summa cum laude/Phi Beta Kappa from the University of California at Los Angeles, with a B.A. in communications.[6]

FOX

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Grushow worked for nearly 25 years at the Fox Entertainment Group, where he held a series of executive positions. He began in the feature film marketing department of 20th Century Fox, where he contributed to promotional campaigns for films including Big, Die Hard, and Broadcast News. In 1988, then-chairman Barry Diller assigned him to assist in developing the growing Fox Broadcasting Company. Between 1988 and 1990, Grushow established the network’s advertising and promotions department, during which time the network launched programs such as The Simpsons, In Living Color, COPS, and 90210.[7]

In 1990, his responsibilities expanded to include programming and scheduling when he became executive vice president of the FOX entertainment division. In 1992, at age 32, he was appointed president of the network, becoming one of the youngest individuals to hold that position.[8] During his time as president, the network introduced series such as The X-Files, Melrose Place, Party of Five, Living Single, and MADtv, and expanded from four to seven nights of primetime programming.

In 1996, Grushow was appointed president of 20th Century Fox Television, the company’s television studio division.[9] Under his leadership, the studio increased its production volume and became one of the most active suppliers of programming to broadcast networks. In 1999, Grushow returned to the network as chairman of the Fox Television Entertainment Group, overseeing both the network and studio operations.[10] During this period, the company developed and aired series including Malcolm in the Middle, Titus, Boston Public, Dark Angel, American Idol, 24, The O.C., The Bernie Mac Show, and House.

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Filmaka

Following his tenure at Fox, Grushow became involved in the emerging field of digital content production. He served as head of Filmaka, an online platform and community of writers and directors that produced digital shorts and branded entertainment.[11] During his time with Filmaka, the company collaborated with brands such as DirecTV and Ford on marketing projects that incorporated user-generated content competitions across web, broadcast, and mobile media.

In 2010, Grushow joined MediaLink as Chief Content Officer, where he worked with clients in the marketing, media, entertainment, and technology sectors.[12] In this role, he provided strategic guidance on partnerships related to brand development, content production, and digital distribution involving major corporate clients and media organizations.[13]

Personal life

His wife is Barbara Grushow.[14] They live in Los Angeles.[6]

References

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