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Semrush
American search engine metrics company From Wikipedia, the free encyclopedia
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Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush.[4][5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, domain authority tracking, and online visibility insights.[6] The keyword research tool provides various data points on each keyword.[7] The platform also collects information about online keywords gathered from Google and Bing search engines.[8][9] It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.[10][11]
As of 2025, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Boston, and Dallas.[12][13] It went public in March 2021 and trades on NYSE: SEMR.[14]
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History
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Semrush was first released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007,[15] before landing on Semrush (the acronym SEM stands for Search engine marketing).
In April 2018, the company received $40 million in funding as part of a financing transaction co-led by venture capital firms Greycroft, E.ventures and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by Amazon, Microsoft, and Baidu.[16][17]
In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush".[18]
In March 2021, Semrush had an initial public offering and went public on NYSE under the symbol NYSE: SEMR.[19] The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers.[20][21]
Semrush's founders are Russian, and relocated to the US in 2017. In response to Russia's invasion of Ukraine in 2022, the company ceased all operations in Russia and offered relocation to Russian-based staff to other European countries.[22]
In June 2022, the company launched a beta tool for content generation called Content Outline Builder. The tool will suggest ideas for article writing and blog posts.[23] Semrush also announced on June 27, 2022, that their Backlinks insights data is now integrated with SurferSEO, a marketing tool focused on content creation.[24][25]
In February 2023, Semrush announced an integration with Wix.com, enabling Wix users to access Semrush’s SEO tools directly through the Wix platform.[26]
In March 2024, Semrush acquired the assets of Datos, a digital marketing company, with the aim of integrating its audience intelligence tools into the Semrush platform.[27]
In June 2024, Semrush launched "Semrush Enterprise", an AI-driven platform to streamline digital marketing for large businesses.[28]
In July 2024, Semrush acquired Ryte, a German SaaS company specializing in website quality management and SEO optimization.[29]
In March 2025, Bill R. Wagner became CEO of Semrush, succeeding co-founder Oleg Shchegolev, who transitioned to the role of Chief Technology Officer (CTO). Wagner is the former CEO of GoTo Group.[30]
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Acquisitions
Acquisitions made by Semrush include:
- 2022 – Backlinko[31]
- 2022 – Kompyte, an intelligence and sales platform[32]
- 2023 – Traffic Think Tank, a SEO community[33]
- 2024 – Third Door Media, the publisher of publisher of Search Engine Land[34]
- 2024 – Brand24, a brand monitoring platform[35]
- 2024 – Ryte, for SEO and user experience[36]
- 2024 – Datos, for data analytics[37]
- 2024 – Exploding Topics, a data-driven trend discovery platform[38]
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References
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