Top Qs
Timeline
Chat
Perspective

Sensational spelling

Deliberate misspelling of a word for special effect From Wikipedia, the free encyclopedia

Remove ads

Sensational spelling is the deliberate spelling of a word in a non-standard way for special effect.[1]

Branding

Thumb
Weet-Bix branding

Sensational spellings are common in advertising[1] and product placement. In particular, brand names[1] such as Krispy Kreme Doughnuts (crispy cream), Weet-Bix (wheat, with bix being derived from biscuits), Blu-ray (blue), Kellogg's Froot Loops (fruit) or Hasbro's Playskool (school) may use unexpected spellings to draw attention to or trademark an otherwise common word.[2]

Some bands in the mid-1960s (e.g. The Byrds and The Monkees) adopted sensational spelling. The Turtles successfully resisted an effort by their label, White Whale Records, to name them "The Tyrtles."[3] Although similar, The Beatles is a word play that fuses 'beat' and 'beetles'.

Other examples include Def Leppard ("deaf leopard") and Led Zeppelin, in which "lead" was deliberately misspelled to make clear it is pronounced /lɛd/ (as in the metal lead)[4] rather than the other pronunciation of "lead", /ld/ (as in "lead singer", "lead guitarist", etc.)

Remove ads

See also

References

Loading content...
Loading related searches...

Wikiwand - on

Seamless Wikipedia browsing. On steroids.

Remove ads