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Sergio Gor
American businessman and political operative (born 1986) From Wikipedia, the free encyclopedia
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Sergio Gor (born Sergey Gorokhovsky, Russian: Сергей Гороховский; November 30, 1986) is an American businessman and political operative who has served as the director of the White House Presidential Personnel Office since 2025.
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Gor graduated from George Washington University, where he was involved in conservative causes, participating in College Republicans and founding the university's chapter of Young America's Foundation. He was an activist for senator John McCain's 2008 presidential campaign and worked for the Republican National Committee, later serving as the spokesman for representatives Steve King, Michele Bachmann, and Randy Forbes. In May 2013, Gor began working for Kentucky senator Rand Paul's political action committee, RANDPAC, eventually serving as Paul's spokesman, communications director, and deputy chief of staff.
In June 2020, Gor left Paul's office to serve as the chief of staff of the Trump Victory Finance Committee. The following month, he began working for Donald Trump Jr. as his consultant and book publishing manager. Trump Jr. and Gor founded Winning Team Publishing, a conservative publishing house, in October 2021; the company published several books about Trump Jr.'s father, Donald Trump, including Our Journey Together (2021), Letters to Trump (2023), and Save America (2024). Gor was a senior advisor to MAGA Inc. and led a political action committee, Right for America, for Trump. In November 2024, Trump named Gor as his director of the White House Presidential Personnel Office.
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Early life (1986–2008)
Sergey Gorokhovsky was born on November 30, 1986, in Tashkent, Uzbek Soviet Socialist Republic, Soviet Union. The Gorokhovskys moved to Malta by 1994, when his mother established a business and registered as an Israeli national.[1] He was raised in Cospicua[2] and attended De La Salle College, a Catholic boys' school.[1] The Gorokhovskys emigrated from Cospicua in 1999.[3] He attended high school in Los Angeles and graduated from George Washington University. According to The Dispatch, Gorokhovsky enrolled in university using his full surname, but later shortened it to Gor.[4] At George Washington, Gor participated in College Republicans and founded the university's chapter of Young America's Foundation.[5]
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Career
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Early political activities (2008–2020)
Ahead of the 2008 United States presidential election, Gor supported senator John McCain's presidential campaign, advocating for McCain through a group for Catholics.[3] To garner attention for senator Barack Obama's support for the Association of Community Organizations for Reform Now,[6] he wore a squirrel costume to public events.[4] Gor worked for the Republican National Committee.[4] By June 2010, he was working as Iowa representative Steve King's spokesman[7] and as Minnesota representative Michele Bachmann's spokesman by August.[8] For five months, he shared responsibilities for both King and Bachmann.[9] Gor resigned from Bachmann's campaign in February 2011[10] and began serving as Virginia representative Randy Forbes's communications director by June 2012.[11] That year, he was a booker for Neil Cavuto, a Fox News host.[12]
In May 2013, he became the communications director for RANDPAC, the political action committee for Kentucky senator Rand Paul.[13] By December 2014, Gor was serving as Paul's spokesman;[14] the following month, he was his communications director.[15] Internal strife between Rand aides and Gor contributed to failings in Paul's 2016 presidential campaign, according to BuzzFeed News; in one incident, Gor purportedly decided that Paul should appear with an eagle and tasked staffers with finding one.[16] By May 2018, Gor was serving as Paul's deputy chief of staff.[17]
Trump campaign work and Winning Team Publishing (2020–2024)
In June 2020, Gor left Paul's office to serve as the chief of staff of the Trump Victory Finance Committee.[18] The following month, he began working for Donald Trump Jr. as his consultant and book publishing manager for Liberal Privilege (2020).[19] Gor is an amateur DJ in the West Palm Beach, Florida, area;[20] he was the officiant and DJ for the wedding of Matt Gaetz and Ginger Luckey[21] and the emcee and DJ for Kimberly Guilfoyle's birthday at Mar-a-Lago.[22] In October 2021, Trump Jr. and Gor incorporated Winning Team Publishing, a conservative publishing house.[23] They announced Our Journey Together (2021), a coffee table book, the following month.[24] The company later published Letters to Trump (2023)[25] and Save America (2024).[26] In September 2022, MAGA Inc. hired Gor as a senior advisor.[27] In February 2024, The New York Times reported that Gor had been named to lead a political action committee, Right for America, for Trump.[28]
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Director of the White House Presidential Personnel Office (2025–present)
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On November 13, 2024, Semafor reported that president Donald Trump had named Gor as his director of the White House Presidential Personnel Office;[29] Trump officially named Gor two days later.[30] Susie Wiles, the incoming chief of staff, tentatively established a staff structure in which the Presidential Personnel Office would serve beneath the Office of Cabinet Affairs, set to be led by Taylor Budowich.[31] Ahead of Trump's second inauguration, Gor led a team of Trump loyalists, including Charlie Kirk, who conducted loyalty tests for government positions.[32] According to the New York Post, Gor had not officially submitted paperwork on his own background by June.[33] In February 2025, Gor was appointed to the board of trustees of the John F. Kennedy Center for the Performing Arts after Trump removed its members.[34]
Gor came into conflict with Elon Musk and his proposed nominees, culminating in an argument at a Cabinet meeting in March.[35] After the meeting, Musk stated that he would not work with Gor, according to Politico.[36] Ahead of a joint press conference on Musk's last day in the White House, Gor provided a background file on Jared Isaacman, Musk's favored nominee for administrator of NASA, that included information about donations Isaacman previously made to Democrats.[35] Gor is believed to have been responsible for Trump withdrawing Isaacman's nomination.[37] After the New York Post's report on Gor's background, Musk referred to him as a "snake".[38]
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