Serious (Duran Duran song)

"Serious" is a song by the English pop rock band Duran Duran. It was released on 5 November 1990 as the second single from their sixth studio album, Liberty (1990), reaching number one in Italy and number 48 in the United Kingdom.

"Serious"
Single by Duran Duran
from the album Liberty
B-side	"Yo Bad Azizi" "Water Babies" "All Along the Water"
Released	5 November 1990 (1990-11-05)[1]
Studio	Olympic (London)
Genre	Sophisti-pop[2]
Length	4:21 (album version) 3:56 (radio edit)
Label	EMI Capitol
Songwriter(s)	Simon Le Bon John Taylor James Bates Warren Cuccurullo Sterling Campbell
Producer(s)	Duran Duran Chris Kimsey
Duran Duran singles chronology
"Violence of Summer (Love's Taking Over)" (1990) "Serious" (1990) "Ordinary World" (1992)
Music video
"Serious" on YouTube

Music video

The black and white video, set at a circus, was directed by the duo Big TV! and features model Tess Daly. The video is a favourite among fans for the relaxed, natural attitude among the band members as they play their instruments, sometimes prompting each other into laughter. A multi-angle version of the video is available on the Greatest DVD in 2003, taking advantage of the multiple angle feature available on certain DVD players.

Track listing

UK 7-inch and cassette single^[3][4]

1. "Serious" (7-inch edit) – 3:56
2. "Yo Bad Azizi" – 3:03

UK 12-inch and CD single^[5][6]

1. "Serious"
2. "Yo Bad Azizi"
3. "Water Babies"

US and Canadian cassette single^[7]

1. "Serious"
2. "Yo Bad Azizi"
3. "Liberty" (fade—album edit)
4. "First Impression" (fade—album edit)

The Singles 1986–1995 box set^[8]

1. "Serious" (single version) – 3:56
2. "Yo Bad Azizi" – 3:03
3. "Water Babies" – 5:35
4. "All Along the Water" – 3:47

Personnel

• Simon Le Bon – vocals
• Nick Rhodes – keyboards
• John Taylor – bass guitar
• Warren Cuccurullo – guitar
• Sterling Campbell – drums

Charts

Weekly chart performance for "Serious"

Chart (1990)	Peak position
Germany (GfK)[9]	69
Italy (Musica e dischi)[10]	1
UK Singles (OCC)[11]	48