Serveta

Serveta was a Spanish scooter manufacturer in production between 1954 and 1989.

A Spanish-built Lambretta. Note the carburettor air-intake grill on the toolbox lid.

History

In 1952 a group of Basque businessmen trading as Lambretta Locomociones SA obtained a licence to build Lambretta scooters in Spain. Production began two years later at a purpose-built factory in Eibar. Sales were good and around 1964 the company began to use the name Serveta SA for its own commercial activities.^[1]

In 1982 the company changed its name to Lambretta SAL following a change of ownership. A downfall in the company's fortunes saw a further change of ownership in 1985 and production transferred to a shared factory in Amurrio. By the late 1980s sales had fallen even further and scooters were only being built on a made to order batch basis. Production finally ceased in 1989.^[1]

Markets

Servetas were initially only produced for the Spanish domestic market. However, by 1970 Spanish built machines were being sold in the UK by Lambretta Concessionaires alongside their Innocenti equivalents.^[1]

By the end of the decade Serveta scooters were being sold in the United States^[2] and the UK under their own name.