Shaa Wasmund

Shaa Lysa Wasmund MBE is a British businesswoman.

Early life

Wasmund was educated at City of London School for Girls and at the London School of Economics,^[1] during which period she won a competition with Cosmopolitan magazine to interview the boxer Chris Eubank. During the interview Eubank invited Wasmund to become his assistant and manage his PR.^[2] While still at university, she promoted Eubank in the 1990 Nigel Benn vs. Chris Eubank match.^{[citation needed]}

Career

In 1994, Wasmund started several project, including her own PR firm which managed the launch of Dyson vacuum cleaners.^[3][4] In the same year, she launched a yet-unnamed sports PR company which signed Du'aine Ladejo, and formed a seminar series under the name Women's Independent Network(WIN) with guests Marcelle D'Argy Smith and Dianne Abbott MP, among others.^[5]

Later, she became a founding director of the travel website Deckchair.^[6] She then went on to launch lifestyle website "My kinda place" in 2000.^[3] Seven years later, the site was sold to BSkyB.^[6] In 2007, Wasmund established Bright Station Ventures,^[6] an investment vehicle with $100 million of capital.^{[citation needed]} In January 2009, Wasmund launched Smarta, a site providing information for entrepreneurs and small business owners.^[6]

Wasmund was appointed Member of the Order of the British Empire (MBE) in the 2015 New Year Honours for services to business and entrepreneurship.^[7][8]

Author

Wasmund has published multiple books including How to Fix Your Shit: A Straightforward Guide to A Better Life, Do Less > Get More - How to Work Smart and Live Life Your Way and Stop Talking, Start Doing - A Kick in the pants in six parts.