ShoeDazzle

ShoeDazzle is a California-based online fashion subscription service that offers a monthly selection of shoes, handbags and jewelry curated to their members' fashion preferences.^[1][2]

ShoeDazzle

Company type	Subsidiary
Industry	Retail
Founded	March 19, 2009; 16 years ago (2009-03-19)
Founder	Kim Kardashian Brian Lee Robert Shapiro M.J. Eng
Headquarters	El Segundo, California, U.S.
Key people	Adam Goldenberg (Co-CEO) Don Ressler (Co-CEO) Brian Lee (Co-founder & chairman) M.J. Eng (Co-founder & president)
Products	Shoes, accessories, clothes
Parent	TechStyle Fashion Group

History

The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009.^[1]

In September 2011, Bill Strauss, the former CEO of Provide Commerce (which operates sites such as ProFlowers), became ShoeDazzle's CEO.^[2] Co-founder Lee became chairman. In March 2012, ShoeDazzle dropped its $39.95 monthly subscription model and expanded into apparel, handbags, weddings and lingerie.^[2]

In 2013, fashion expert Rachel Zoe joined ShoeDazzle as Chief Stylist.^[3]

In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab. The two companies continued to run independently as separate brands.^[4]