Shop.ca

Shop.ca is a Canadian coupons and e-commerce brand that originally launched in 2012 as an online marketplace before pivoting toward a coupon and savings content model. The brand is currently operated by EMERGE Commerce, a private equity-backed digital commerce group based in Toronto.

SHOP.CA Network Inc.

Type of site	E-commerce
Available in	English, French, Spanish
Founded	January 7, 2011 (2011-01-07) Toronto, Ontario, Canada[1]
Headquarters	Toronto
Area served	Canada
Founder(s)	Drew Green, Trevor Newell
Key people	Ghassan Halazon (CEO)
Industry	Internet
Services	Online shopping
Employees	51-200
Parent	Emerge Commerce
URL	shop.ca
Launched	2011

Overview

Founded in January 2011 by Drew Green and Trevor Newell, SHOP.CA was launched in July 2012 as a Canadian e‑commerce marketplace. It allowed third-party sellers to list and sell products directly to Canadian consumers without cross-border fees, eventually offering approximately 15 million SKUs across more than 25 product categories. ^[2][3] After experiencing significant growth challenges and filing for bankruptcy protection in mid-2016, the company’s assets were acquired by private equity firm EMERGE Commerce, led by CEO Ghassan Halazon.The company was acquired by Canadian Private Equity firm EMERGE Commerce in mid-2016.^[4]

Under EMERGE Commerce (led by CEO Ghassan Halazon), Shop.ca was relaunched in 2018 as a content- and coupon-focused platform. The group's shareholders include a number of institutional and high net worth investors.^[who?]