Shore Fire Media

Shore Fire Media is a public relations firm based in Brooklyn, New York that specializes in entertainment and popular culture.^{[1][2][3][4][5]} In 2023, Shore Fire's clients had 43 Grammy nominations.^[6]

Shore Fire Media

Industry	Marketing, Public Relations
Founded	Brooklyn, NY, US (1990)
Founder	Marilyn Laverty
Headquarters	Brooklyn, New York Nashville, Tennessee Los Angeles, California , United States
Number of locations	3
Website	ShoreFire.com

History

Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company co-president Mark Satlof as a consultant.^[7][8]

Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity.^[9][10] In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.^[11] She has had a long-standing relationship with musician Bruce Springsteen as his publicist.^[12]

While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.^[13]

In 2013,^[1] 2014,^[2] 2015,^[3] 2018,^[14] and 2019, The New York Observer named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms.^[15] In 2016, The Observer listed Shore Fire as New York City's top arts/culture/media firm,^[4] and was recognized again in 2023 for music and entertainment.^[6]

In 2013, Shore Fire opened an office in Nashville, Tennessee.^[16] In January 2018, Shore Fire opened an office in Los Angeles, California.^[17]

In December 2019, the entertainment marketing and content development company Dolphin Entertainment acquired Shore Fire.^[18]