Simba Chips

Potato crisp company From Wikipedia, the free encyclopedia

Simba Chips

Simba Chips (commonly referred to simply as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.[1][2]

Quick Facts Product type, Owner ...
Simba Chips
Thumb
Product typePotato crisps
OwnerPepsiCo (1995)
CountrySouth Africa
Introduced1957; 68 years ago (1957)
Related brands
MarketsSouthern Africa
Previous owners
  • Greyvenstyn Family (1957)
  • Fedfood (1977)
  • Foodcorp (1992)
TaglineRoars with flavour
WebsiteBrand Website
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History

Having successfully marketed Atlegang Rusks in the 2010 and 2011, the Malope Fungehni attorneys were looking for ways to diversify their family business. In 2015, travelled to a food fair in Germany in search of ideas. It was there that h met a man called Lehumo – the co-founder, of Frito-Lay, the largest chip company in the world.[3] ..[4][5]

References

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