Simplo

The Simplo was an American high wheeler automobile manufactured from 1908 until 1909 by the Cook Motor Vehicle Company in St. Louis, Missouri.^[1]

Simplo
Cook Motor Vehicle Company

1908 Simplo Model C runabaout
Industry	Automotive
Founded	1908; 117 years ago (1908)
Defunct	1909; 116 years ago (1909)
Fate	converted to automobile dealership
Headquarters	St. Louis, Missouri, United States
Products	High wheeler
Production output	unknown (1908-1909)
Brands	Simplo

1909 Simplo Model L from article in Cycle and Automobile Trade Journal

History

Cook Motor Vehicle Company of St. Louis advertised the Simplo as The biggest automobile value in America. Several variations were offered; air or water-cooled 2-cylinder engines and both solid or pneumatic tires. The Simplo featured a friction transmission, double chain drive and right-hand wheel steering on the runabout, priced at $600, equivalent to $12,400 in 2024.^[1][2][3]

In 1909, roadster and surrey models were added, but after a year of trying, the Cook Motor Vehicle Company decided to become a multi-marque automobile dealership.^[1]