Simply (software company)

Simply, formerly JoyTunes, is a privately held company that develops mobile applications for learning creative hobbies, including music, drawing, and other creative skills. Simply initially focused on building music education apps for piano^[1] and recorder learners. It developed a note-recognition engine called MusicSense,^[2] which powers several of the company’s musical apps^[3] and supports acoustic instruments such as piano, guitar, and voice.^[4]

Simply Ltd

Industry	Education Technology
Founders	Yuval Kaminka, Yigal Kaminka, Roey Izkovsky
Headquarters	Tel Aviv , Israel
Key people	Yuval Kaminka, (CEO) Yigal Kaminka, (Musical Director)
Products	Simply Piano Simply Guitar Simply Sing Simply Tune Simply Draw Piano Maestro Piano Dust Buster
Website	https://www.hellosimply.com/

In July 2022, JoyTunes rebranded as Simply^[5] to better reflect its broader focus on creative hobbies, including drawing. The new brand^[6] name aligns with its flagship products, including Simply Piano,^[7] Simply Guitar, Simply Tune, Simply Sing, and Simply Draw.^[8]

Apps

Simply Piano

Simply Piano^[9] is a subscription-based mobile application (iOS and Android) designed to teach users of all ages how to play the piano through interactive lessons, real-time feedback, and a library of songs adapted to different skill levels. The app supports both acoustic and digital keyboards and has received multiple recognitions from Apple and Google, including App of the Day, Editor’s Choice, and the Parents' Choice Award.

In 2024, Simply announced that learners who complete courses in the app would be eligible to earn the Trinity College London^[10] (TCL) certificate, a globally recognized accreditation for foundational musical proficiency.

Simply Piano for Apple Vision Pro (XR)

In December 2024, Simply launched^[11] Simply Piano for Apple Vision Pro,^[12] marking its entry into Augmented Reality. The app includes a virtual keyboard, enabling Vision Pro users to play without a piano or keyboard. The Simply Piano logo was featured during Apple’s Vision Pro launch presentation at WWDC 2023, highlighting its early adoption^[13] of the platform.

Simply Guitar

Simply Guitar is a subscription-based mobile application (iOS and Android) that offers step-by-step guitar tutorials for beginner guitar players and beyond. The tutorials cover chords, strumming, riffs, and complete songs, with video lessons and a library of songs adapted to different playing levels.^[14]

Simply Draw

Simply Draw^[15] is a subscription-based mobile application (iOS) that teaches users how to draw realistic drawings through guided, step-by-step tutorials. The app^[16] breaks down illustrations into simple sequences and offers video lessons on sketching characters, objects, and scenes using pencil and paper.

Simply Tune

Simply Tune is a tuner app for string instruments.^[17]

Simply Sing

Simply Sing is a mobile application (iOS and Android) that offers voice tutorials.^[18]

Funding and investors

Simply has raised a total of $97 million in venture capital funding to date. Early funding rounds included:

• $7M from angel investors and seed VCs
• Angel investors included Dana Messina^[19] (former CEO of Steinway Musical Instruments^[20])
• $5 million Series A in August 2014, led by Aleph VC^[21] with participation from Formation 8^[22] and Genesis Partners^[23]

In 2019, Simply announced that it raised $25 million in a round led by Tel Aviv-based venture capital firm Qumra Capital^[24] and later that year raised $50 million^[25] from Google Ventures^[26] (GV), Qualcomm Ventures^[27] and Hearst Ventures.^[28] The company has raised $97 million to date.^[29]

Social impact

In April 2024, Simply launched the Sheba Music Room^[30] named Harmony,^{[clarification needed]} in collaboration with Sheba Medical Center’s rehabilitation hospital. Since its launch, the music room has been integrated into the hospital's therapeutic offering. It operates five days a week and offers rehabilitation patients lessons in piano, guitar and drums, as well as a full recording studio, music therapy and group sessions with professional teachers from the Jerusalem Music Academy.^{[31][shallow reference]}